The media has the power to shape public opinion and influence law makers because: a. The media is a moderator of stories, selecting which stories to tell and which to ignore b. The media is a teller of stories, shaping how events are perceived based on the way that news coverage is framed c. The media is an influencer of firm behavior, spurring companies to change their strategies when negative stories are told about them d. Both A. and C. are true e. All of the above are true
The media has the power to shape public opinion and influence law makers because: a. The media is a moderator of stories, selecting which stories to tell and which to ignore b. The media is a teller of stories, shaping how events are perceived based on the way that news coverage is framed c. The media is an influencer of firm behavior, spurring companies to change their strategies when negative stories are told about them d. Both A. and C. are true e. All of the above are true
Chapter18: Personal Selling And Sales Promotion
Section18.2: Salesforce.com Sold On Stakeholder Satisfaction
Problem 1C
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Question
The media has the power to shape public opinion and influence law makers because:
a. |
The media is a moderator of stories, selecting which stories to tell and which to ignore |
|
b. |
The media is a teller of stories, shaping how events are perceived based on the way that news coverage is framed |
|
c. |
The media is an influencer of firm behavior, spurring companies to change their strategies when negative stories are told about them |
|
d. |
Both A. and C. are true |
|
e. |
All of the above are true |
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