Answered: The sphere of international trade has…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The sphere of international trade has widened both in volume and in value. Countries nowadays import many things which they could not produce for themselves. The principle underlying international trade is that a country should specialize in the production of those commodities for which it has the greater advantage over others. The theory of international trade is, therefore, based on the principle of comparative advantage developed by David Ricardo in 1817. With examples, discuss any FIVE (5) Malaysian products that have the most demand overseas because of its comparative advantage.

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Definition Video Definition Ability of a country to produce goods and services at a lower opportunity cost compared to other countries. Here, opportunity cost refers to the forgone units of one good in order to produce one more unit of another good. For example, the opportunity cost of producing good X in country A is 2Y and in country B is 1.25Y. Country B has a lower opportunity cost of producing good X than country A. Therefore, country B has a comparative advantage in the production of good X. Video

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