the term which means that different firms band to gather to advertise a common product is A. Competitive B. Generic advertising C. Informative advertising D. Persuasive advertising
Q: Which of the following statements is true of an effective promotional mix? a. It works for all…
A: Expanding a promotion mix involves marketing skills and experience.The promotional mix is used as…
Q: Jim’s boss asked him to investigate why sales for the last quarter were low. Jim interviewed one of…
A: As the report presented by Jim chiefly centered around the new individuals' shortage abilities,…
Q: 50- Salespeople convince the prospects that they will receive the benefits of the products…
A: Salespeople convince the prospects that they will receive the benefits of the products presented.
Q: Which of the following examples would most likely use extensive advertising?
A: A) is correct answer. CleanRinse, Inc. makes a laundry detergent that has eight substitutes…
Q: The use of short-term incentives to encourage the purchase or sale of a product or service is called…
A: A) Sales Promotion Sales promotion is a set of marketing technologies aimed at increasing brand…
Q: Which of the following protects businesses from potentially harmful litigation in the event of…
A: Business communication refers to the process of sharing ideas and information between two or more…
Q: Which of the following is an example of an advertising medium? Group of answer choices newspapers…
A: There are different marketing organizations that are active these days. This has been made possible…
Q: Select the most appropriate statement. Company officers will only be excused from a breach of their…
A: A fiduciary is a person or organization that acts on behalf of another person or persons, putting…
Q: An effective ‘Promotion policy’ will stress on _______ a. hiring people only from outside the…
A: Undefined promotion policies can produce disputes and high turnover rates among workers who don’t…
Q: A new company is planning to develop an advertising program. You have been asked to give an advice…
A: Advertising and its role in promotion mix: Advertising is one of the promotion tool. It helps the…
Q: Working with an advertising agency means that you get to create a unique relationship where you have…
A: The correct option is works close with CEO Outside agency works as an independent advertising…
Q: Which of the following is a characteristic of advertising as a form of promotion a Low cost per…
A: Advertising can be described as the form of promotion which requires the company to contact…
Q: has just finished presenting his sales message to a customer. The immediate next step in the selling…
A: There are various areas in marketing like personal sales, branding, advertising, marketing mix,…
Q: 34- The paid, non-personal form of the marketing communication that aims to increase retail sales…
A: In order to short sell the products at immediate cycle marketers employ certain advertisement to…
Q: A paid form of non-personal presentation and promotion of ideas, goods, and services by an…
A: A paid form of non-personal presentation and promotion of goods, services and ideas by identified…
Q: __________refers to the administration of the personal selling component of a company’s marketing…
A: Sales management refers to the administration of the personal selling component of a company’s…
Q: ou are to focus on the use of Social Media on a business of Zara. The focus will be on how Social…
A: Zara is an international fashion brand which is having more than 2,000 stores. Zara is a Spain based…
Q: Only business firms use advertising. * O True O False
A: 1. An advertisement is defined as an impersonal form of communication which provides information to…
Q: 20- _________ is useful to clarify the doubts and misunderstanding of the customers. a. Publicity…
A: The marketing concept is that companies need to examine the requirements of their customers and make…
Q: Three forms of advertising which will be suitable for new businesses that are short on cash
A: Marketing communications is the process to communicate some sort of message to the potential or…
Q: In case there is an external source of funding, explain the ethical standards between the researcher…
A: Before getting into the question let’s first understand the meaning of ethical standards and its…
Q: 37 Informative advertising help maintain customer relationships and keep customers thinking about…
A: Yes, Its True! Informative advertising is important with mature products to help maintain customer…
Q: 18 Which of the statement given below is false a. Social commerce is a subset of E-commerce b.…
A: Social commerce is the business done on social media, Social commerce helps in social interactions…
Q: A real estate brokerage advertises specifically for buyer who wish to purchase using VA loans. Do…
A: Answer is explained below:
Q: has a high cost per person (The most expensive promotional tool).
A: Answer :Personal selling Personal selling has a high cost per person (The most expensive…
Q: With the aid of an appropriate example from news (local or international), discuss the role of…
A: Public relations are maintained by the companies to set a positive and good image of the brand in…
Q: What are the significance of the role of continuity/script supervisor of advertisement. Detailed…
A: The script supervisor is the writer’s and editor’s representative as well as assists the director.…
Q: PR campaign allows you to create a media narrative that positions your brand to attract a target…
A: PR campaign refers to a certain attempt that is made towards accomplishing a clear and measurable…
Q: Which of the following statement describes a competitor. O a. A firm that supplies resources to a…
A: Answer- d. A firm that produces and sell the same kind of product as the other company.
Q: What is the message of the ad? b. Do you think the ad is ethical? c. Is there any individual or…
A: Ethics in business are the collection of guiding principles which are created to ensure a business…
Q: Explain the benefits the company is getting or beneficiaries are receiving by implementing Islamic…
A: Islamic principles:- Islamic principles are the principles which teaches us to do a business in a…
Q: economies of scale in manufacturing, distribution, and sales.
A: The answer to this question is true.
Q: identify what this advertisement is trying to convince the viewer to do and analyze how the author…
A: Miami is a holiday destination and Braniff International Airways is advertising for it.
Q: __________ is used by companies which focus on taking the focus of customers to its existing…
A: Let us discuss the above types of advertising Informative Advertising creates awareness of brands,…
Q: One of the major advantages of publicity is that it: a) gives marketers the maximum possible control…
A: Advertising is an important method of marketing. Through newspaper, radio and television…
Q: I. TRUE OR FALSE. Identify the following statements if true or false. Write T if the statement is…
A: 1) Propaganda is a form of publicity to promote some thing - TRUE Statement 2) Testimonial is a…
Q: 36. 34. What can a business can do to make sure that their advertising and labeling are accurate?…
A: Advertising and labeling - These are the two processes that help an organization in ensuring its…
Q: you have to choose between three advertising campaigns outlined by your agency. the first (a) is a…
A: The case is about three ad campaigns- A-Honest information, soft sell campaign B-Sex loaded…
Q: Which of the following would be the most economical and effective promotional tool for Nicholas to…
A: For capturing customer base who intentionally neglects advertising, it is very important to possess…
Q: leading Omani company wants its employees to be happy for which company provides insurance for…
A: Company culture is set by the founding members of the company. This culture is set so that, even…
Q: Expenses related to Marketing and promotion of the product will be called as a. Discount expenses b.…
A: In every organization, there are a number of activities that are being done. There are various…
Q: You are applying for a job in an advertising agency. Write an ad about yourself, explaining your…
A: Advertisement is defined as a promotion for a particular good or service so that consumers become…
Q: Firm's mission statement can improve and hurt the performance the reasons for such argument.
A: Mission Statement - It is a formal statement which is in written form which defines the short- term…
Q: Which of the following statements is correct? Select one: a. Ethics is concerned primarily with…
A: The correct option is (D) Explanation: Ethics in business refers to a set of moral standards, rules,…
Q: A company receives many letters every day. The administrative office of the company wants to file…
A: Sender’s address, Date, Recipient’s address, Subject Line, Salutation, Body, Closing/signature,…
Step by step
Solved in 2 steps
- Which of the following statements about brand names is true? O It is always rational to prefer brand names over generic substitutes. O Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. O Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Read the following example and determine whether it illustrates a common critique or defense of advertising. Kevin sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt. This illustrates a common of advertising.Which of the following statements about brand names is true? O It is always rational to prefer brand names over generic substitutes. O Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. O Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions. Read the following example and determine whether it illustrates a common critique or defense of advertising. Kevin sees a commercial for a Brand X clothing company that depicts the wearers of the clothes out having a good time with friends. Although he doesn't particularly need new clothes, the commercial prompts him to buy a Brand X t-shirt. critique This illustrates a common defense of advertising.Advertising of a specific product is an example of: A. facility-sustaining costs. B. unit-level costs. C. batch-level costs. D. product-sustaining costs.
- Write Short Notes on: A Political Advertising (Production & Execution) B Production & Execution of Institutional Advertisingyou have to choose between three advertising campaigns outlined by your agency. the first (a) is a soft-sell, honest, straight-information campaign. the second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. the third (c) involves a noisy, somewhat irritating com- mercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?Advertising tries to persuade or influence consumers to do something such as buying a product or checking out a brand's website. • True • False
- A firm spends a great deal of money in advertising to inform consumers of the brand name of its mushrooms. Should consumers conclude that its mushrooms are likely to be of higher quality than unbranded mushrooms? Why or why not? A. Yes. If the mushrooms were not of high quality, the firm would not spend a great deal of money on advertising. B. No. The fact the firm has to advertise a great deal to promote its brand is an indication that the mushrooms are of a lower quality. C. No. Branding is often used as a means of tricking consumers into thinking that a product is of superior quality when in reality it is not. D. Yes. Branding allows the mushrooms to be easily identified in the future. Thus, if they were of inferior quality, the company would lose customers and go out of business over time.You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?37 Informative advertising help maintain customer relationships and keep customers thinking about the product. Select one: a. False. b. True.
- An advertisement in a fashion magazine is designed to look like an article in the magazine so that consumers may mistake it for an unbiased article. This is an example of ________ advertising.There are different types of advertisings used by the advertisers. One of such type is Mural advertising. Select the example of Mural advertising from the following list. A.Journals B.Circulars C.Newspapers D.Electric DisplayConsider the following scenario: you are an ad-serving business that keeps a record of cookie data for advertisements to be shown on our web page for a certain vendor, such as Amazon. How does Amazon utilize data to determine which advertisements are the most effective?