The trade-off between transportation and inventory costs is significant when designing a supply chain network. Two fundamental supply chain decisions involving this trade-off are Choice of Transportation Mode and Inventory aggregation: Design a complete supply chain network for an FMCG company based in Pakistan. However, suppliers are both local and international but the distribution is confined in Pakistan only. This is a push-based industry and the business model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer. The value chain diagram Identify the types of inventory at each stage of the value chain Modes and Legal forms of transportation at each stage Warehouses at each stage, their type, and strategies for warehouse location

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter14: Marketing Channels And Supply Chain Management
Section: Chapter Questions
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The trade-off between transportation and inventory costs is significant when designing a supply chain network. Two fundamental supply chain decisions involving this trade-off are Choice of Transportation Mode and Inventory aggregation:

Design a complete supply chain network for an FMCG company based in Pakistan. However, suppliers are both local and international but the distribution is confined in Pakistan only. This is a push-based industry and the business model is horizontal. You are required to do the following activities and don’t write anything in detail. Use bullet points to answer.

  • The value chain diagram
  • Identify the types of inventory at each stage of the value chain
  • Modes and Legal forms of transportation at each stage
  • Warehouses at each stage, their type, and strategies for warehouse location
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