There is a strong symbiotic relationship between international media and sport. Based on the lectures and readings, answer the following questions:   Why is broadcasting so important to international sport? Briefly explain the business model. Give 3 examples of how new media is changing the face of sport consumption. What challenges are being faced in the modern media world? Give examples.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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There is a strong symbiotic relationship between international media and sport. Based on the lectures and readings, answer the following questions:

 

  1. Why is broadcasting so important to international sport? Briefly explain the business model.
  2. Give 3 examples of how new media is changing the face of sport consumption.
  3. What challenges are being faced in the modern media world? Give examples.
  4. Why is “media relations” important to international sport organizations/events? Give examples. 
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