Learning Activity - Marketing 2150 Spring 2020Chapter 14- Customer Relationship ManagementGoogle, Datamining, and You.In this learning activity, we will develop skills related to defining data mining and customer lifetime value,and explaining why each is important. Database marketing (using data mines) is a process of analyzingcustomer patterns and insights to make better marketing decisions. Data mining can spot trends and othernuggets of information that the company may not have been aware of. To get a good example of how acompany can increase the customer lifetime value of an individual using data collected in a database, trysearching out just what Google knows about you!Follow the steps outlined below to access the data mine that Google has developed about you. Using thatinformation, reply to the questions that follow.Accessing Your Google Data Mine.Go to your Google Account.On the left navigation panel, click Data & personalization.Scroll to the Things you can create and do panel.Click Go to Google Dashboard.●..●●●●●You'll see Google services you use and a summary of your data.Go back to the Data & personalization page and find the Ad Personalization panel.Select "go to ad settings"Take a look at how your ads are personalized: this is how you have been placed into a target marketsegment.Questions1. What did Google get right about the target market segment you belong to?2. What did Google get wrong about the target market segment you belong to?3. How has your online experience with brands or with online purchases been impacted by the filters put inplace by Google? Learning Activity - Marketing 2150 Spring 2020Chapter 9 - PricingBreaking Even with Touché ToiletriesIn this learning activity, we will develop skills related to discussing the value of break-even analysis andconducting break-even calculations. Break-even analysis is a technique that analyzes the relationshipbetween total revenue and total cost to determine profitability at various levels of output. The break-evenpoint (BEP) is the quantity at which total revenue and total cost are equal. Profit comes from any units soldbeyond the BEP. The break-even point (BEP) is calculated as follows: BEP = FC/(P-UVC)BEP =Fixed CostUnit Price - Unit Variable CostUsing the Break Even Point Formula listed above, complete a break even analysis for the following scenario:Touché Toiletries, Inc., has developed an addition to its Lizardman Cologne line tentatively branded Oded'Toade Cologne. Unit variable costs are 45 cents for a 3-ounce bottle, and heavy advertising expenditures inthe first year would result in total fixed costs of $900,000. Ode d'Toade Cologne is priced at $7.50 for a 3-ounce bottle. How many bottles of Ode d'Toade must be sold to break even?Suppose that marketing executives for Touché Toiletries reduced the price to $6.50 for a 3-ounce bottle ofOde d'Toade and the fixed costs were $1,100,000. Suppose further that the unit variable cost remained at 45cents for a 3-ounce bottle. (a) How many bottles must be sold to break even? (b) What dollar profit levelwould Ode d'Toade achieve if 200,000 bottles were sold?

Question

Learning Activity - Marketing 2150 Spring 2020Chapter 14- Customer Relationship ManagementGoogle, Datamining, and You.In this learning activity, we will develop skills related to defining data mining and customer lifetime value,and explaining why each is important. Database marketing (using data mines) is a process of analyzingcustomer patterns and insights to make better marketing decisions. Data mining can spot trends and othernuggets of information that the company may not have been aware of. To get a good example of how acompany can increase the customer lifetime value of an individual using data collected in a database, trysearching out just what Google knows about you!Follow the steps outlined below to access the data mine that Google has developed about you. Using thatinformation, reply to the questions that follow.Accessing Your Google Data Mine.Go to your Google Account.On the left navigation panel, click Data & personalization.Scroll to the Things you can create and do panel.Click Go to Google Dashboard.●..●●●●●You'll see Google services you use and a summary of your data.Go back to the Data & personalization page and find the Ad Personalization panel.Select &#34;go to ad settings&#34;Take a look at how your ads are personalized: this is how you have been placed into a target marketsegment.Questions1. What did Google get right about the target market segment you belong to?2. What did Google get wrong about the target market segment you belong to?3. How has your online experience with brands or with online purchases been impacted by the filters put inplace by Google? Learning Activity - Marketing 2150 Spring 2020Chapter 9 - PricingBreaking Even with Touché ToiletriesIn this learning activity, we will develop skills related to discussing the value of break-even analysis andconducting break-even calculations. Break-even analysis is a technique that analyzes the relationshipbetween total revenue and total cost to determine profitability at various levels of output. The break-evenpoint (BEP) is the quantity at which total revenue and total cost are equal. Profit comes from any units soldbeyond the BEP. The break-even point (BEP) is calculated as follows: BEP = FC/(P-UVC)BEP =Fixed CostUnit Price - Unit Variable CostUsing the Break Even Point Formula listed above, complete a break even analysis for the following scenario:Touché Toiletries, Inc., has developed an addition to its Lizardman Cologne line tentatively branded Oded'Toade Cologne. Unit variable costs are 45 cents for a 3-ounce bottle, and heavy advertising expenditures inthe first year would result in total fixed costs of $900,000. Ode d'Toade Cologne is priced at $7.50 for a 3-ounce bottle. How many bottles of Ode d'Toade must be sold to break even?Suppose that marketing executives for Touché Toiletries reduced the price to $6.50 for a 3-ounce bottle ofOde d'Toade and the fixed costs were $1,100,000. Suppose further that the unit variable cost remained at 45cents for a 3-ounce bottle. (a) How many bottles must be sold to break even? (b) What dollar profit levelwould Ode d'Toade achieve if 200,000 bottles were sold?

Accepted Answer

Note: Since the answer to the first question can vary from person to person, i.e., it is subjective,…