Understanding of the consumer decision process is very important for marketers. They can create / modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one.What are the implications of different steps of consumer decision process for the marketers?

Understanding of the consumer decision process is very important for marketers. They can create / modify suitable strategies for targeting and servicing customers based on this understanding. This may be the difference between a successful brand and an unsuccessful one.What are the implications of different steps of consumer decision process for the marketers?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 3DYMP

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