Use a company as an example to illustrate one or all three generic strategies: low cost strategy , differentiation and focus strategy. Why does it make sense for your selected company to pursue this strategy? Are there any potential pitfalls of this strategy either currently or in the future? Discuss in detail.   Please cite the source used.

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Use a company as an example to illustrate one or all three generic strategies: low cost strategy , differentiation and focus strategy. Why does it make sense for your selected company to pursue this strategy? Are there any potential pitfalls of this strategy either currently or in the future? Discuss in detail.
 
Please cite the source used.
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