Using a business of your choice, discuss how a viability study can be utilised to ensure that the FIRST reason for failure as stated in the case study; “The product/service did not satisfy any need in the market” can be avoided.
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Using a business of your choice, discuss how a viability study can be utilised to ensure that the FIRST reason for failure as stated in the case study; “The product/service did not satisfy any need in the market” can be avoided.
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- You have just been hired as an intern with XYZ Sdn. Bhd. This company manufactures sportswear. Since you have taken a course on Energy and Sustainable Development in UNITEN, your supervisor has asked your opinion on how to improve the life-cycle sustainability of one their products, the XYZ Running Shoes. Prepare a brief outline of your recommendation, which should include FIVE (5) improvements that the company can implement to improve the sustainability of their product.Below are some popular products/services that failed when they were introduced to the market. Research on any one of them and present a report. Alternatively, students may identify other popular failed products either locally or internationally to present their report. The report should capture the following aspects. The nature of the product/service (An overview of its concept, objectives) Why the product/service failed in the Market The impact of the failure on the Organisation (Immediate and/or future) What alternative actions/strategy could have prevented its failure. This could be in terms of alternative design, marketing strategy, launch window etc. depending on the factors identified in part 2. Blackberry Playbook HP touchpad Microsoft kin smart phone Microsoft windows ME version MySpace New Coke (1985) Colgate “Kitchen Entrees” Pepsi AM (1980)For a company of your choice, describe / explain the following What supplier, customer, and operations failure risks does this firm face? What possible steps can this firm take for prevention, mitigation, and recovery for one of these risks? Supplier failure risks Customer failure risks Operations failure risks For one of the risks mentioned above (address the same risk across prevention, mitigation, and recovery): Steps for prevention Steps for mitigation Steps for recovery
- A firm distributed a brochure with tall promises about its services. It could not meet these in reality, leaving a number of customers disappointed. In the context of the five gaps model, whcih gap was responsible for service quality failure in this case? Gap 4 Gap 1 Gap 2 Gap 3The product life cycle helps a company understand the stages a product or service may go through once it is launched in the marketplace. Choose 2 products or services:• Product/service 1-that survived throughout the product life cycle into the decline phase• Product/service 2-that failed in the product life cycle and ended with death before the decline phase A) Discuss critically the product life cycle extension strategies that product/service 1 went through and indicate what went well and what could have been done better. B) Discuss critically the reasons for product/service 2's early demise and what could have been done better in order for it to survive.A firm distributed a brochure with tall promises about its services. It could not meet these in reality, leaving a number of customers disappointed. In the context of the five gaps model, whcih gap was responsible for service quality failure in this case? A Gap 4 b Gap 1 c Gap 2 d Gap 3
- Case Study - The Priceline Group and Expedia Inc. Since the late 1990s, travel distribution has seen a considerable shift from offline to online channels. Many entrepreneurs who were quick to recognise the potential of new technologies have since become major travel intermediaries. Priceline.com was originally set up in 1997 as a travel auction site where consumers offered a price and traders chose whether or not to accept it. In 1999 the company was offered for public sale and valued at US$12.9 billion. Since 2004, The Priceline Group has acquired several online travel retail sites: Booking.com (2005), agoda.com (2007), TravelJigsaw (now rentalcars.com; 2010), KAYAK (2013), OpenTable (2014), Rocketmiles (2015). In addition it acquired reservation- management technology companies that provide revenue and marketing solutions to hotels or restaurants that sell via Booking.com or OpenTable: PriceMatch and AS Digital (2015). The Priceline Group operates six brands, employs 18,500 staff and…In the "IKEA" case study by Riddhima Chopra on December 31, 2009, provide detailed proposal on how to improve or expand the business or products. Support the answer. Also, critique the article.ion All the following questions are appropriate for determining product/service desirability EXCEPT: Select one: O a. O b. O c. Does it make sense? Is the product or service economically viable? Is now an appropriate time to launch the product or service? O d. Are there any fatal flaws in the basic design or concept of the product or service? A favourable set of circumstances that creates a need for a new product, service, or business is referred to 4