Using Porter's competitive strategies, how would you describe the strategies of Walmart, Bergdorf Goodman, and T.J. Maxx? Be sure to include answers to all three in your response.
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Using Porter's competitive strategies, how would you describe the strategies of Walmart, Bergdorf Goodman, and T.J. Maxx? Be sure to include answers to all three in your response.
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- Begin by selecting two functional strategies from the list below: Marketing Strategy Financial Strategy In your initial post, explain the overall goals of each of the strategies that you selected, generally speaking. Then, expand on your choices by describing how each functional strategy may work together to potentially achieve economies of scope. Further develop your response by describing how the functional strategies that you selected operate either at your place or work, a place where you have worked in the past, or in a hypothetical “best” corporation scenario. Alternatively, you may research an actual corporation to further develop your response on your chosen functional strategies. Be sure to post at least 2 referencesDiscuss the four strategies/ alternatives under the Ansoff's Strategic Opportunity Matrix which matches products (new or existing) to markets (new or existing) and provide real life examples to support your answers. Also, play the video on "Jeff Bezos explains Amazon's Competitive Advantage" As a marketing student, please address the following questions: (1) According to Jeff Bezos, what are Amazon’s competitive advantages over its competitors? (2) This interview was conducted in 2010. Are the competitive advantages that Mr. Bezos mentions still relevant for the company today? (3) What is the experience of Amazon with the Kindle? When Amazon started, its initial competition was with Barnes and Noble: what happened and where is Barnes and Noble now? Is Barnes and Noble still a market leader? Why? (4) What strategy (in the Ansoff's Strategic Opportunity Matrix) did Amazon adopt in the beginning (1995-2005)? In 2010? Which strategy (in the Ansoff's Strategic Opportunity Matrix) has…How might a planner decide on competitive growthstrategies using tools such as the market growth/marketshare matrix (Figure 2.3) and product-market matrix(Figure 2.4)?
- Which of the five generic strategies best characterizes the strategy being followed by Macy’s and which best characterizes the strategy is being followed by Walt Disney? Be certain to thoroughly explain why you have selected the respective strategy that characterizes each firm. Indicate which generic strategy Macy’s should be following and the rationale for your recommendation. Indicate which generic strategy Walt Disney should be following and the rationale for your recommendation.What are generic competitive strategies, and how are they implemented in a firms value chain activities?Identify possible innovations or new strategic models that Mc Donalds company can apply in terms of but not limited to the following:·Product·Place·Price·Promotion·People
- Strategic planning emphasizes the importance of a marketing role that works effectively for their partners. Describe the statement and create a scenario in terms of success and failure in the company.Do the following: 1. What is the target market of ascorbic acid vitamin C? 2. SWOT ANALYSIS of ascorbic acid vitamin CPick a company and discuss the following:1. Discuss factors affecting a competitor's likelihood to take competitive actions.2. Describe factors affecting the likelihood a competitor will respond to actions taken by its competitors.3. Explain competitive dynamics in slow-cycle, in fast-cycle, and in standard-cycle markets.
- Some big companies such as Coca-Cola: Mars; or Kimberley-Clark have decided to replace their CMO (Chief Marketing Officer) with a CGO (Chief Growth Officer). As a marketing student, please explain what might be behind their decision.Is the strategy used during Covid by McDonald effective in your view and Explain it with relevant examples of strategic marketing?Answer the following qestions: What is Costco’s business model? Is the company’s business model appealing? Why or why not? What are the chief elements of Costco’s strategy? How good is the strategy?