Was KMart using a pull or push strategy for the ads? Explain your response. What do you think was the advertising objective for each of the ads ("Big Gas Savings" & "Ship My Pants")? Are the KMart advertising messages and brand content relevant and effective? Why? What message execution strategy did both KMart ads use?

Was KMart using a pull or push strategy for the ads? Explain your response. What do you think was the advertising objective for each of the ads ("Big Gas Savings" & "Ship My Pants")? Are the KMart advertising messages and brand content relevant and effective? Why? What message execution strategy did both KMart ads use?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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