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- What is Not-for-profit marketing ?How are for-profit business firms and nonprofit firms different with regard to the marketing concept?Modern marketers consider ethical practices highly in their business operations. As a Risk Manager for a listed corporation, warn your marketing team on issues relating to inappropriate behaviour
- List What are some ethical considerations that businesses should take into account when using guerilla marketing tactics?Have you ever encountered a marketing campaign that you considered unethical? What must marketers do to be sure their actions and deliverables are ethical? What are the consequences of unethical behavior?Why is it important for salespeople to maintain ethical behavior?