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What are the benefits (strengths) and challenges (weaknesses) of a company whose products and brands are so tied up in one person’s image? Can you think of any other companies that have this same issue? What are the implications for the company’s strategic decision makers?
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- Propose you are the owner of a fast food restaurant; margins are low and the competition is fierce. What are some ways you can differentiate your product from other companies in your field?Nothing affects a company’s ultimate success or failure more fundamentally than?How can we examine the relative strengths and weaknesses of a company compared with other companies?
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- What decisions must be made once a company decides to go ahead with commercialization for a new product?Please read the attached case file and also please answer the CASE QUESTIONS: Do you think single-serve coffeemakers are discontinuous, dynamically continuous, or continuous? What are the implications for adoption and resistance of this innovation? Is the decision to adopt single-serve coffeemakers likely to follow the high-effort or low-effort hierarchy of effects? Explain your answers. In which stage of the product life cycle would you place single-serve coffeemakers? Why should competitors in this industry pay attention to the life cycle? How is diffusion likely to be affected by the expiration of patents and the introduction of lower-priced coffee capsules?(Thank you so much for the help!)In this scenario, you are the product manager of any existing company of your choice. What is the name of the company you chose (HelloFresh or Starbucks)? Describe the company’s logo. What information is the company trying to convey about its brand based on the logo? How does the company’s brand speak to the quality, features, and style relative to one of their competitor brands?