What are the elements of a growth oriented public policy agenda
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- What are the most important ethical considerations that businesses should consider when developing and implementing their corporate marketing strategies? And how can businesses balance the need to generate profits with the responsibility to act ethically and in the best interests of their stakeholders, including customers, employees, and the wider community?How does market planning contribute to achieving business objectives?How do changing consumer preferences and societal trends impact businesses, and how can companies effectively respond to these shifts to remain competitive and relevant in the market?
- Tell us about your familiarity with Environmental, Social and Governance (ESG) metrics. What role do you think the business community should play, if any, in addressing environmental issues like climate change and social issues such as equity, diversity, and inclusion?Do you think that governmental regulation, or public opinion is in the best position to create change in the relationship between business and society? Pick a side to create and support your arguments .Why is social change the most difficult external variable for marketing managers to forecast, influence, or integrate into marketing plans?
- What is the role of business policy in shaping the long-term direction of an organization?How do social and cultural factors impact the business environment, and what strategies can businesses adopt to cater to diverse customer preferences and values?Discuss the importance of ethics and corporate social responsibility in the business environment. How should businesses integrate ethical considerations into their planning?