What are two operational problems or issues in the banking & financial Services sector? 2. Conduct a preliminary review of case studies, news articles, etc. on both of the operational problems or issues that you identified in (1) above. 3. Base on your preliminary research findings, choose one of the operational problems issues and: explain why we should be concern about or interested in looking at that operational problem/issue

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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1. What are two operational problems or issues in the banking & financial Services sector?

2. Conduct a preliminary review of case studies, news articles, etc. on both of the operational problems or issues that you identified in (1) above.

3. Base on your preliminary research findings, choose one of the operational problems issues and: explain why we should be concern about or interested in looking at that operational problem/issue

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