What characteristics of a new product affect its rate of adoption? How will each factor influence the rate of adoption of electric automobiles?
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What characteristics of a new product affect its rate of adoption? How will each factor influence the rate of adoption of electric automobiles?
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- Who buys half of all new cars every year? Who influences 80 percent of new-car buying decisions?For the following products, discuss how having children or not might affect the choices a couple makes. What do such variations mean for marketers? Discuss each of the following products. Groceries Cars VacationWhat is the combined effect on the market for consumer goods?
- Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?Why is the modern-day consumer more “conscious” of where their products may or may not come from?How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?
- Why is Product Invention important for the marketers?Why is it essential to follow the consumer decision-making process when buying products, particularly new or expensive items?Which brand is this consumer least likely to purchase ? Discuss two ways the marketer of this brand can enhance consumer likelihood of purchasing its brand.
- Explain what role does product innovation play in the consumer adoption process, and how can companies use innovation to accelerate adoption?Why would firms want to differentiate their products, even if “on average” consumers liked them equally well?Which internal and external factors that affect consumer behaviour influence you most when making a clothing purchase decision?