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A marketing plan is a process of determining a straightforward, comprehensive approach to creating customers. The following elements are critical for developing this plan: current
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- Many businesses find it challenging to integrate a customer-based marketing strategy into their Web site designs because they lack the necessary resources. Outline what an organization may do to overcome the challenges that it is facing and why this is a tough situation.What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan?What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan? Who is typically responsible for developing the marketing plan? Which departments within the organization should have access to the marketing plan? Please support your responses through examples.
- One of your friends is contemplating opening a coffee shop near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the four Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.Any company's marketing plan must include improving and maximizing customer loyalty and retention. Describe why this is the case and provide two examples of businesses that use this strategy.
- If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of managementMarketing planning and implementation are closely linked in successful companies. The plan provides a framework to stimulate thinking and provide strategic direction. Describe the major components of a marketing plan. Which component do you think is most important? Why? Provide specific evidence to support your reasoning.One of your friends is contemplating opening food cart near your campus. She seeks your advice about size of the prospective customer base and how to market the business according to the 7 Ps. What strategies can you share with your friend to assist in launching the business? Assume you are about to graduate. How would you apply marketing principles to your job search? In what ways would you be able to create, communicate, and deliver value as a potential employee, and what would that value be, exactly? How would you prove that you can deliver that value? What is the difference between a need and a want? How do marketers create wants? Provide examples. Explain how Apple employed the marketing concept in designing, promoting, and supplying the iPhone. Identify the key benefit(s) for consumers relative to comparable competitive offerings.
- What is the purpose of the marketing plan, and how might it be used in managing the activities of the organization? What should be included within the marketing plan?1. Describe Size of the Market in the business plan 2.Explain what Elements of a Successful Business Plan 3. What is added value in business? 4. What is Value-Added in Marketing?Would there be instances when creating a marketing plan would be more of a liability than an asset? Why?