What is a product? 2) How can You classify products? 3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university
What is a product? 2) How can You classify products? 3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
1) What is a product?
2) How can You classify products?
3) Describe 5 levels of product according to Kotler (see the image). The product for analysis is education, studying in the university
4) Give your own examples of Staple products, Impulse products, Emergency products, Shopping products, Specialty products and Unsought products.
5) Let's say you become an entrepreneur, What would be the product that you'd like to introduce to the market? Give reasoning why you choose this product? What is your competitive advantage in the market? Can you compete globally with your product?
![To provide somewhere
to rest or sleep when
away from home
A bed, towels, a
bathroom, a mirror,
a wardrobe
Clean sheets, some
clean towels, Wi-fi,
and a clean bathroom
The inclusion of a
concierge service or a free
map of the town in every
room
Five Product Levels (Kotler)
A different gift placed in the room
each time a customer stays - it could
be some chocolates on one occasion,
and some luxury water on another
Core Benefit
Example of a
hotel
Generic Product
Expected Product
Augmented Product
Potential Product
Another example of
air travel -
https://www.slideshare
.net/ersineker/air-
travel-product-levels](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2F9468051c-40c6-472b-9060-39efac0b55aa%2F5bfc44cc-3aae-474e-b642-a7da47e5080d%2Fht0xrl_processed.png&w=3840&q=75)
Transcribed Image Text:To provide somewhere
to rest or sleep when
away from home
A bed, towels, a
bathroom, a mirror,
a wardrobe
Clean sheets, some
clean towels, Wi-fi,
and a clean bathroom
The inclusion of a
concierge service or a free
map of the town in every
room
Five Product Levels (Kotler)
A different gift placed in the room
each time a customer stays - it could
be some chocolates on one occasion,
and some luxury water on another
Core Benefit
Example of a
hotel
Generic Product
Expected Product
Augmented Product
Potential Product
Another example of
air travel -
https://www.slideshare
.net/ersineker/air-
travel-product-levels
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