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Q2: What is market segmentation and what does it mean to proflie the target audience?
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- Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?Assessment Activity 7: Directions: Fill-in the box the four bases of market segmentation: GEOGRAPHIC DEMOGRAPHICc PSYCHOGRAPHIC BEHAVIORAL2) Describe the primary (main) target market for “The Running Room” using 3 valid segmentation variables. (3 valid points of description