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Q1: What is meant by a “communications strategy” and a “creative strategy”?
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- Creative Homework/Shon Project. You have been a contributing author to several marketing newsletters. and you have been asked to submit a one-page article on market segmentation. First. describe the need for market segmentation and then. in rum, d iscuss the various approaches marketers can ta.ke. including the advantages of each approachQ1. Select an organization of your choice from the place/region you belong to, engaged in the process ofpractising Marketing Management. Discuss in details the stages and steps for the Marketing Process, theorganization is practising (with diagram). Word count: 1000 words. Q2. You are asked to suggest some changes for the existing Marketing Process of this above-selectedorganization, helping the organization to sustain itself in the competitive Marketing environment. Give yourvaluable suggestions to the selected organization referring to the absent, not performed well and have scopefor so-called improvement through/in their existing practices of Marketing Process. Word count: 500 words.Lee is ready to turn her marketing plan into action assignments. What phase of the marketing process is this considered? Question 3 options: a) Control b) Evaluation c) Post audit d) Implementation
- Essay. 1. WHAT MARKETING CONCEPT DO YOU THINK IS THE BEST STRATEGY THAT THE COMPANY SHOULD FOCUS ON? DEFEND YOUR ANSWER?1. Analysis of Current Marketing Strategies (5 marks): Choose a hospitality business (e.g., hotel, restaurant, travel agency) and conduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reaching their target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in their current marketing approach. 2. Development of Marketing Plan (10 marks): Based on your analysis, develop a comprehensive marketing plan for the chosen hospitality business. Clearly outline the goals, target audience, positioning, and marketing tactics to be employed. Include a detailed timeline and budget for implementing the marketing plan. Justify your choices by explaining how they align with the business's objectives and address the identified strengths, weaknesses, opportunities, or threats. 3. Creativity and Innovation in Marketing Approach (5 marks): Demonstrate creativity…this is a marketing question, , state the characteristics that a leading brand should possess .
- Creative Homework/Shon Project Assume that a firm hires you as marketingmanager for a chain of retail bookstores. You believe that the firm shoulddevelop a CRM strategy. Outline the steps you would take in developing thatstrategy.A common saying among managers is "if we can'tmeasure it, we can't manage it.• Is there such a thingas an overreliance on marketing metrics? Are therecases or specific aspects of marketing where a singleminded focus on metrics is inappropriate or detrimentalto the firm?- Make 3 slides for your marketing plan by using power point. Apply the four P's And the 3 roles of marketing strategy.1. First slides should have your Logo , Name of your products including your tag line ( whatever products you want to promote) Name of your business , and details and information about your business. 2. Pictures of your product either 3-4 pictures in one slide. Make your own slogan on how you promote your own business and your product
- 1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.1. Answer the following. • What is idea generation in simple terms? And it's three real life situations where can this be applied. • What is business buyer behavior in simple terms? And it's three real life situations where can this be applied. • What is advertising in simple terms? And it's three real life situations where can this be applied. • What is retailing in simple terms? And it's three real life situations can this be applied.Q-2 How is innovation different from: Invention Creativity Jugaad Give suitable examples to explain the difference for the above three.