What is the marketing term for how consumers perceive themselves?   Question 9 options:   a)  Consumer concepts   b)  Individualized perception   c)  Consumer perception   d)  Self-concept

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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What is the marketing term for how consumers perceive themselves?
 

Question 9 options:

 

a) 

Consumer concepts
 

b) 

Individualized perception
 

c) 

Consumer perception
 

d) 

Self-concept
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