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What is the primary purpose of adaptation of a product or marketing campaign?   A) to translate the product's name into a local language B) to create a product that will sell in multiple global markets without major changes C) to set a price that will cover the costs of shipping and tariffs to each country where the product will be sold D) to choose a single language spoken by a majority of potential buyers in each global market where the product will be sold E) to change the product to meet the needs and desires of a local culture or place

What is the primary purpose of adaptation of a product or marketing campaign?   A) to translate the product's name into a local language B) to create a product that will sell in multiple global markets without major changes C) to set a price that will cover the costs of shipping and tariffs to each country where the product will be sold D) to choose a single language spoken by a majority of potential buyers in each global market where the product will be sold E) to change the product to meet the needs and desires of a local culture or place

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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What is the primary purpose of adaptation of a product or marketing campaign?
 
A) to translate the product's name into a local language
B) to create a product that will sell in multiple global markets without major changes
C) to set a price that will cover the costs of shipping and tariffs to each country where the product will be sold
D) to choose a single language spoken by a majority of potential buyers in each global market where the product will be sold
E) to change the product to meet the needs and desires of a local culture or place
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