What is your perceptions of value and how much you are willing to pay for the following products: automobiles, fast foods, jeans, and athletic shoes? Discuss some examples of brands of these products that are positioned to deliver different value to consumers ?

What is your perceptions of value and how much you are willing to pay for the following products: automobiles, fast foods, jeans, and athletic shoes? Discuss some examples of brands of these products that are positioned to deliver different value to consumers ?

Foundations of Business - Standalone book (MindTap Course List)

4th Edition

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter12: Creating And Pricing Products That Satisfy Customers

Section: Chapter Questions

Problem 17CC

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What is your perceptions of value and how much you are willing to pay for the following products: automobiles, fast foods, jeans, and athletic shoes ?