What more may be done, in addition to these measures, to ensure the validity of the data that is gathered in the field?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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What more may be done, in addition to these measures, to ensure the validity of the data that is gathered in the field?

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