what pricing approach is it when an athletic commission prices different hockey tickets depending upon stadium seat location (closer or further from the ice, behind the goalkeeper, etc.) 1. Bundling 2.Peak Load Pricing 3.Indirect Segmentation Price Discrimination 4.Direct Segmentation Price Discrimination 5.Complete Price Discrimination

what pricing approach is it when an athletic commission prices different hockey tickets depending upon stadium seat location (closer or further from the ice, behind the goalkeeper, etc.) 1. Bundling 2.Peak Load Pricing 3.Indirect Segmentation Price Discrimination 4.Direct Segmentation Price Discrimination 5.Complete Price Discrimination

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter20: Setting Prices

Section: Chapter Questions

Problem 2DYMP

See similar textbooks

Similar questions

involves introducing a low price for a product or service to encourage consumers to try a new product in order to build sales and product loyalty. This is * O Psychological Pricing Extension Pricing Skimming Pricing O Penetration Pricing Gillette is a famous brand with branches in several countries around the world; it is specialized in producing razors for men and women. Gillette designs its packaging and advertising messages differently according to whom the product will be sold. Therefore, the company devises different ways to sell the razors to men and women. Women's razors are packaged in soft, gentle colors such as pink, whereas the packaging for men's razors are predominated by black, gray. red, and orange. This is an example of Market segmentation based on location Market segmentation based on gender Market Mix Capital goods
Explain how a brand of a commonly purchased consumer packaged goods, such as toilet tissue, could be skim-priced? A service provider has decided to charge his customers P5, 000 for every upholstery cleaning service. The customer thinks that it is a steal , since the service provider is doing a great job and thinks that it could have costed them at least P7, 000 had they agreed to the first service provider that they went to. The total cost to the provider is P2, 000 which include the cleaning materials and labor. Identify the ceiling price and floor price of the service. Should the service provider decide to increase his price to P6, 500, do you think it is still acceptable to the customer? Why? Give an example of a situation where a price that is low with respect to the product’s VTC would not serve as an incentive to buy. What would be the implications of this for the use of a penetration strategy for pricing his product? RESEARCH: What is a pioneer advantage? Describe…
Which of the following term best described the following definition when marketer apply pricing strategies involves pricing products that can only be used with the main product? The percentage change in the quantity of "Product A" demanded compared with the percentage change in price in "Product B". By-product pricing Product line pricing Complementary product pricing Breakeven point production Optional product pricing
How is a break-even analysis used to evaluate possible prices
Pricing that is adopted to influence the perception of the value of the product by comparing the actual price by the buyers is called ______________________. a. Predatory pricing b. Resale price maintenance c. Item price removal d. Deceptive reference price
List the general approaches to pricing. Select examples of products that you regularly use. i. Notice the price of each of these items For each item, ii. State the main benefits you are looking for in using the product. iii. Does the price communicate the total benefits sought? iv. Does the product’s price suggest good value? v. Do you think the manufacturer or retailer is overcharging or undercharging consumers for the product?
Does "value" mean the same thing as "low price"? How do these concepts differ? Pick two competing brands from a familiar product category (watches, perfume, consume electronics, restaurants) - one low priced and the other high priced. Which, if either, offers the greatest value? Why might the strategy for setting a product's price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example of each. (4 points) Alicia is a self-employed hair stylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies discussed in the chapter, advise Alicia on her options to increase sales. Please be detailed in your response with why you are choosing each.
What pricing strategies to use in convincing buyers to buy items with increasing price
Cost-based pricing is sometimes justified by arguing that it ensures that a company receives a good profit on the products that it sells. Describe a problem with this justification. What does this problem have to do with the main disadvantage of cost-based pricing
Is it ethical for companies to split-test price points by offering different pricesto different groups of customers? Why or why not?
Create a poem (3-5 stanza) that contains the information about the factors affecting pricing decisions.
Pricing is an uncontrollable element of the marketing environment.; True or False