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- What is your experience as a customer or consumer regarding the three buying situations: straight rebuy, modified rebuy, and new buy? And how did the buying situation pertain to your experience as a customer or consumer?How would you discuss how you felt after a major purchase and whether it was relationship marketing (RM) or transactional marketing (TM)?An individual’s buying decisions are further influenced by psychological factors. What are they?
- Assuming you are a Sales Consultant to the company, how best would you advise the company for their “business buying decision process”? Explain.What functions does marketing perform, and why are they important in creating customer satisfaction?assess your own buying behavior. How do you go about deciding whether to buy or not to buy the product? Cite examples.