When a marketing researcher who is performing an exploratory research study has researche people in a shopping mall which brand of television they own and why they purchased that however the researcher has to ask 15 shoppers who own the Toshiba brand, and 12 shoppers own the Panasonic brand, what type of sampling procedure is being used? O a. Quota sampling O b. Convenience sampling Oc. Simple random sampling O d. Stratified sampling

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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When a marketing researcher who is performing an exploratory research study has researchers
people in a shopping mall which brand of television they own and why they purchased that bro
however the researcher has to ask 15 shoppers who own the Toshiba brand, and 12 shoppers w
own the Panasonic brand, what type of sampling procedure is being used?
O a. Quota sampling
O b. Convenience sampling
O c. Simple random sampling
O d. Stratifled sampling
Transcribed Image Text:When a marketing researcher who is performing an exploratory research study has researchers people in a shopping mall which brand of television they own and why they purchased that bro however the researcher has to ask 15 shoppers who own the Toshiba brand, and 12 shoppers w own the Panasonic brand, what type of sampling procedure is being used? O a. Quota sampling O b. Convenience sampling O c. Simple random sampling O d. Stratifled sampling
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