When developing a social media campaign, what is critical and uniqueabout the copy and images used on social media compared to otherforms of IMC? a. They need to be humorous. b. They need to be updated almost constantly. c. They should feature only young actors. d. They must appear in color (as opposed to black and white). e. They must appeal to a diverse multicultural audience.
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When developing a social media campaign, what is critical and unique about the copy and images used on social media compared to otherforms of IMC? a. They need to be humorous. b. They need to be updated almost constantly. c. They should feature only young actors. d. They must appear in color (as opposed to black and white). e. They must appeal to a diverse multicultural audience. |
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- 10. In social marketing, ___ is not as common BUT it helps create visibility and memorability. 11. You want your campaign’s positioning to help overcome or minimize perceived barriers. 12. The specific goods or services you want your target audience to acquire, utilize, or consume.What is the first step of developing an effective integrated marketing communications campaign? O a. designing an effective communication message O b. choosing the media type O c. selecting the message source O d. identifying the target audience1. Why would a firm develop an advantage in switching from Promotion to Communication in the marketing mix? a. The Communications approach gives the marketer more control over the message content and delivery. b. The Communications approach favors social media and online messaging instead of using traditional promotion vehicles. c. The Communication approach enhances effectiveness of the message instead of efficiency of delivery and execution. d. The Communications approach means fewer messages delivered more frequently 2. All of the following relate to managing exchanges with customers EXCEPT: a. development of a significant social media presence. b. communicating with customers. c. creating offerings. d. delivering offerings to customers. 3. What is the general rule for how many segments to focus on at a time? a. Companies should focus on the most attractive segment. b. Companies should focus on the three most attractive segments. c. Companies should focus on all segments for…
- Communication campaigns are purposive attempts to inform or influence behaviors in large audiences within a specified time period using an organized set of communication activities and featuring an array of mediated messages in multiple channels generally to benefit both individuals, society and organization. a. Summarize the types of communication campaigns. Support your answer with relevant examples b. Explain the campaign as process. Support your answer with relevant theoryBrenda wants her firm’s marketing communications to be more carefully targeted in order to increase customers’ receptivity to the firm’s marketing messages. To achieve this goal, Brenda will likely turn to A) sales promotions. B) C) public relations. D) price reductions. E) direct marketing.____________ is paid communication to promote a product, service, brand or cause through the media. Define the right word for this meaning and bring an example.IMC stands for _____________? Bring an example/case study where IMC was used. _____________is the process of planning and executing the concepts, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives. Define the right word for this meaning and bring an example.
- Q1. When selecting your target audience for a social marketing campaign that encourages people to exercis regularly , which group of people would be the most difficult to influence Select one : a. aIndividuals who are overweight and believe that they cannot perform any form of physical activity. b. Those who are aware of the importance of exercise but do not have time to exercise C. Those who cannot afford to pay for gym memberships . d. Individuals who do not like to exercise ___________________________________ Q2.Sara has always been a junk food lover, but she finally started selecting and preparing healthier meals for her family . It has taken a long time to accept that small changes in her diet can have a big on her . This an indication that which phase of the stages of change model? a. Action b. Contemplation . C. Precontemplation d. Preparation _____________________________________ Q3.The role of research for social marketing efforts is mainly…All of the following statements about public relations are true except: O PR has become increasingly important as costs of other forms of marketing communications continue to increase. Consumers have become increasing skeptical of marketing claims made in conventional media. O Media coverage generated by PR is seen as more credible than paid advertising. O Because of its high cost, the use of PR has waned in recent years. O Public relations activities often support other promotional efforts.According to Steel, one of the surest signs of a campaign's success in the real world, like the "Got Milk" campaign, is the degree to which it is able to _______________. Group of answer choices result in impressions. find the absurdity. enter pop culture. result in research. be qualitatively studied.
- In selecting the right media, one should consider its' reach, the number of different people/households exposed to an ad True or False True FalseAttracting media coverage is the primary aim of which communication model? Select one: a. Two-way asymmetrical model b. Press agentry or publicity model c. Public information model d. Two-way symmetrical modelDigital media is getting higher shares of media spend because: a. It is easier to track ROI through measuring clicks b. Each digital website captures large, homogenous audiences c. Other media are just not effective at all d. It’s easier to calculate a CPM in digital media