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- Why is it important to view direct marketing as a specific group of promotion methods?marketing involves among others the delivery of value to consumers however the value a consumer places on a particular products or service is subject.if you are a marketer ,how can you increase customers assessment of your product/service?use a product/service of your choice as an exampleDiscuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?
- Assuming you are a marketing officer of Bank in a City. The CEO of the said bank is asking you to prepare a activities or marketing plan that will create customer value?What channels does the company use to promote and distribute its products or services?Discuss the merits and benefits of sales promotion in the context of marketing. Provide examples to illustrate your points.
- What are the four elements of the promotion mix? Be sure to name and briefly describe each element. List one advantage OR one disadvantage of EACH element.Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: What trends in the marketplace / marketing environment does this advertisement reflect?What are the factors that affect a marketer’s choice of sales promotion method?
- Assume you are the marketing manager for an automotive company. Briefly explain all the steps you need to undertake in the marketing process concerning the automotive company.For a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.Discuss your review of the Trailhead options and share why you have chosen the specific Trails and Modules you have as part of your experiential learning. Why have you chosen these Trails and Modules? How will they help in determining your career, whether in marketing or not? These choices of Trails / Modules should clearly include an insightful understanding of how these Trailhead options may enhance their career path in your chosen field (understanding that some may not be choosing to pursue marketing careers but other business career options). Part 1 should be between 250 – 500 words. My trailhead topic : https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing - Personalize Email Marketing My class is: Business to Business - Career about marketing.