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- The explains why new products introduced to the market have trouble gaining popularity. (A priming effect B status quo bias (c) hot hand fallacy D gambler's fallacy E) framing effectWhich marketing orientation would be suitable for a business environment that lacks competition? O A. sales orientation OB. societal marketing orientation. O C. market orientation O D. profitability orientation O E. production orientationOne of the benefits of value driven marketing is attention to customer needs and wants will likely result in: recessions O increased competition O long-term loyalties. O stronger relational dialogues among competing firms in the marketplace. O all of the above
- Target marketing allows a firm to:a. Select attractive market opportunities that are in line with its capabilitiesb. Develop effective marketing mix strategiesc. Create a distinctive image in the minds of consumersd. Divide the market into clusters of consumers who share similar needsChanging demographics and cultural values are important to marketers. list at least three current trends that may affect the successful marketingof the following products:a. Housingb. Foodc. educationd. Clothinge. travel and tourismf. Automobiles4. Claire is very interested in strengthening the social and environmental aspects of their business and has asked you to advise her on this. Explain to her how the societal marketing concept could apply to their business. What changes could she make to TWO aspects of the marketing mix to strengthen the environmental and social credentials of the business. [Guidance to students: Use concepts from B100 Reading 36 to help you with this answer. Start by explaining what is meant by the societal marketing context. Try to use your own words in doing so and make sure you add a reference. Then explain how the societal marketing concept can apply to Susan and Claire's coffee shop. What would they have to do in order to follow the societal marketing concept? Then recommend changes to TWO aspects of the marketing mix that would allow Claire to improve the social and environmental performance of their business. You can think about any two aspects of the marketing mix. Perhaps more could be done to…
- Which activity would a marketer consider to occur at a place, as defined in the four Ps of marketing? A. a person researching marketing trends on the Internet B. a person seeing at a billboard advertisement on the freeway C. a person buying a company’s stock on the stock market D. a person going for an interview at a company E. a person drinking coffee at homeCreate a profile of yourself as part of a market segment.Include the following:a. geographic locationb. gender and agec. household typed. income and spending habitsWhich of these political factors will be a threat to the retail store? a. unstable employment rate b. higher consumption c. unstable government d. higher inflation
- 1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?5- In Kotler's definition of marketing, what appears to be the objective of companies for satisfying customers? a. awareness b. demand c. profit d. social responsibilityTo understand a consumer market, all of the following aspects of consumer behavior have to be examined except:a. Distribution makeupb. Ability to buyc. Buying motivesd. Consumer needs