Which of the following is not a possible reason for the shift in company focus from Advertising to sales promotion? a. Declining brand loyalty b. Retailers have become larger and more powerful c. Increased consumer sensitivity to promotional deals. d. Increased customer liking for celebrities like footballers and movie actors
Which of the following is not a possible reason for the shift in company focus from Advertising to sales promotion? a. Declining brand loyalty b. Retailers have become larger and more powerful c. Increased consumer sensitivity to promotional deals. d. Increased customer liking for celebrities like footballers and movie actors
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Which of the following is not a possible reason for the shift in company focus from Advertising to sales promotion?
a.
Declining brand loyalty
b.
Retailers have become larger and more powerful
c.
Increased consumer sensitivity to promotional deals.
d.
Increased customer liking for celebrities like footballers and movie actors
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