Which of the following states the service firm must orient and motivates its customer-contact employees?   Question 3 options:   A)  Segment marketing   B)  External marketing   C)  Internal marketing   D)  Interactive marketing   Question 4 Which of the following is NOT changed during Kia's recent rebranding process?   Question 4 options:   A)  Brand Name    B)  Brand Website   C)  Brand Logo    D)  Brand Dealership

Principles of Accounting Volume 2
19th Edition
ISBN:9781947172609
Author:OpenStax
Publisher:OpenStax
Chapter9: Responsibility Accounting And Decentralization
Section: Chapter Questions
Problem 9Q: Choose a company and describe how a specific issue, policy, or procedure (for example, granting...
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Question

Which of the following states the service firm must orient and motivates its customer-contact employees?

 
Question 3 options:
 

A) 

Segment marketing

 

B) 

External marketing

 

C) 

Internal marketing

 

D) 

Interactive marketing

 

Question 4 Which of the following is NOT changed during Kia's recent rebranding process?

 
Question 4 options:
 

A) 

Brand Name 

 

B) 

Brand Website

 

C) 

Brand Logo 

 

D) 

Brand Dealership 

 
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