You are the Marketing Director for Newsday, Long Island’s newspaper. Newsday publishes both print and online editions. The newspaper industry and company have been struggling over the past two decades with newsstand sales, subscriptions, and advertising revenues on the decline. What are some marketing strategies that might stem the decline and possibly turn it around? What specific market segments would you target and why?

You are the Marketing Director for Newsday, Long Island’s newspaper. Newsday publishes both print and online editions. The newspaper industry and company have been struggling over the past two decades with newsstand sales, subscriptions, and advertising revenues on the decline. What are some marketing strategies that might stem the decline and possibly turn it around? What specific market segments would you target and why?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

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