You are the website marketing manager for our class sample online retailer. Revenue this past three months (Dec 25, 2022 - Mar 24, 2023) went down 64.76% from its peak time (Sep 26 - Dec 24, 2022). You are asked to use analytics reports to understand why this is happening. Based on your analyses, decide what action(s) to take for the store to get back to its peak revenue and explain your decision. Hint: To answer this question, you can use ONE or a combination of the following reports you learned from the stepwise reports: Audience report (e.g., demographic details) Acquisition report Engagement report (e.g., landing page) Monetization report (e.g., ecommerce purchases) Funnel exploration report (e.g., abandonment) Conversion path report
You are the website marketing manager for our class sample online retailer. Revenue this past three months (Dec 25, 2022 - Mar 24, 2023) went down 64.76% from its peak time (Sep 26 - Dec 24, 2022). You are asked to use analytics reports to understand why this is happening. Based on your analyses, decide what action(s) to take for the store to get back to its peak revenue and explain your decision. Hint: To answer this question, you can use ONE or a combination of the following reports you learned from the stepwise reports: Audience report (e.g., demographic details) Acquisition report Engagement report (e.g., landing page) Monetization report (e.g., ecommerce purchases) Funnel exploration report (e.g., abandonment) Conversion path report
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are the website marketing manager for our class sample online retailer. Revenue this past three months (Dec 25, 2022 - Mar 24, 2023) went down 64.76% from its peak time (Sep 26 - Dec 24, 2022). You are asked to use analytics reports to understand why this is happening. Based on your analyses, decide what action(s) to take for the store to get back to its peak revenue and explain your decision. Hint: To answer this question, you can use ONE or a combination of the following reports you learned from the stepwise reports:
Audience report (e.g., demographic details)
Acquisition report
Engagement report (e.g., landing page)
Monetization report (e.g., ecommerce purchases)
Funnel exploration report (e.g., abandonment)
Conversion path report
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