Your average sale is $1000 with a 50% profit margin. Last year (2020) you had 100 returning customers and acquired 120 new customers. Your customers tend to request your services 3 times a year and tend to be loyal for 2 years. In 2020, you spent $40,000 on advertising and marketing and paid an employee $75,000 to help you with marketing tasks. 1. What is the Customer Lifetime Value?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Your average sale is $1000 with a 50% profit
margin. Last year (2020) you had 100 returning
customers and acquired 120 new customers.
Your customers tend to request your services 3
times a year and tend to be loyal for 2 years.
In 2020, you spent $40,000 on advertising and
marketing and paid an employee $75,000 to
help you with marketing tasks.
1. What is the Customer Lifetime Value?
Transcribed Image Text:Your average sale is $1000 with a 50% profit margin. Last year (2020) you had 100 returning customers and acquired 120 new customers. Your customers tend to request your services 3 times a year and tend to be loyal for 2 years. In 2020, you spent $40,000 on advertising and marketing and paid an employee $75,000 to help you with marketing tasks. 1. What is the Customer Lifetime Value?
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