Yousif and Fahad Enterprises is a Fast food chain in UAE with over 20 outlets in different locations. Managing the customer relationships is one of the key challenges faced by the enterprise. Discuss some of the characteristics of Customer Relationship Management (CRM) that might enable Yousif and Fahad Enterprises manage customer relationships in an organized way.

Yousif and Fahad Enterprises is a Fast food chain in UAE with over 20 outlets in different locations. Managing the customer relationships is one of the key challenges faced by the enterprise. Discuss some of the characteristics of Customer Relationship Management (CRM) that might enable Yousif and Fahad Enterprises manage customer relationships in an organized way.

Economics Today and Tomorrow, Student Edition

1st Edition

ISBN:9780078747663

Author:McGraw-Hill

Publisher:McGraw-Hill

Chapter9: Competition And Monopolies

Section9.2: Monopoly, Oligopoly, Monopolistic Competition

Problem 5R

See similar textbooks

Similar questions

Monopolistic competition creates inefficiency because of the markups and excess capacity. The graph below depicts the situation for a hypothetical monopolistically competitive firm. The curves included in the graph are demand (D), marginal revenue (MR), average total cost (ATC), and marginal cost (MC). The graph is not graded, but you can move the point labeled P to help you find the numeric values to answer the questions. Price $ 80 MC M 45 P D ATC Quantity What is the size of the markup on the price? Number $0 What is the size of the excess capacity? Number Units
Build a chart with columns for traditional grocers, Instacart, and FreshDirect. Add rows showing various advantages to the firm and consumer and use the row/column intersection to show whether the alternative in the column has an advantage over its rivals. Also list how the advantage is realized (e.g., lower costs/higher profits, or strategic asset creation such as improved brand, more data, switch cost creation)
Hyundai has become the fastest–growing automotive brand in the United States by strategically using quality improvement. Which statement is true about Hyundai? * 2/2 Hyundai’s strategies are not related to its mission. Hyundai strategy is based on planning processes to achieve the company’s short-term goals. Hyundai’s mission and values do not influence its organizational culture. Hyundai’s organizational culture is a major determinant to the successful implementation of quality improvement.
Your friend has recently started her own business producing water bottles. The water bottles have a unique technology that differentiates them from other water bottles on the market. Based on the information you have about her business, what type of industry does your friend’s business exist in?
Advertising and Integrated Marketing Communications. Identify messages that you have seen or heard from several companies. Are the companies being consistent with their messages across the markets they are targeting? What factors are causing the media landscape to change? How can you maximize the reach of the promotional mix on a limited budget (that is, how can you get the most exposure for a minimal investment)?
Disney’s 2021 and 2020 Christmas adverts ‘The Stepdad’ and ‘From Our Family to Yours’ depict Filipino culture and portray blended and multi-racial families. The ads have received positive comments from target audiences and the general public. Critically evaluate the extent to which these ads are examples of the adoption of standardisation, localisation or glocalisation in advertising strategy.
A new tropical fruit juice product was entering the marketplace. The director of marketing for the company would like to know which advantage should be emphasized in advertisements, and which advertisement is better for sales. Nine cities with similar demographics are chosen, and a different combination of Media and Marketing Strategy is tried. The unit sales of tropical fruit juice for the eight weeks are shown in the two-way table below. Media Marketing strategy Convenience Quality Price Television 492, 630, 559, 447, 480, 624, 547, 444 464, 559, 759, 558, 528, 670, 534, 657 678, 628, 591, 633, 684, 761, 691, 549 Social Media 464, 559, 759, 558, 528, 670, 534, 657 710, 650, 705, 653, 577, 837, 629, 799 705, 585, 527, 499, 515, 566, 710, 547 Newspaper 690, 650, 705, 653, 577, 825, 629, 799 577, 616, 708, 486, 480, 652, 585, 538 803, 583, 825, 597, 813, 564, 708, 615 At the 0.05 level of significance, is there an interaction…
FRONT PAGE Pricing Disney+ Disney decided it wanted to provide streaming services directly to customers, rather than renting its library of films and television shows to other streaming services like Netflix. But how successful would a streaming service be? In other words, what did the demand for a "Disney+" streaming service look like? Disney knew that the number of subscribers would depend not just on the attractiveness of the Disney archives, but also on the subscription price. After doing some market research, Disney decided to launch Disney+ at a price of $6.99 a month (or $69.99 per year). When Disney+ was launched on November 12, 2019, 10 million people signed up on the first day-a resounding success! Source: News reports, October-December 2019. Suppose Disney+ changes its monthly subscription price from $7 to $9 per month. Graphically show the impact of this price change in the following markets: a. Popcorn, pizza, and other movie snacks
From a marketing strategy and customer intimacy perspective, to what extent do you believe companies ‘know the business they are in?
Refer to Case 14: Apple Inc.’s Ethical Success and Challenges Apple executives have recently asked for your thoughts on hiring a new supplier in Bangladesh. Bangladesh has been in the news recently for several worker accidents, often because the buildings were unsafe. However, labor in this factory is inexpensive, and doing business with this factory would save significantly on costs. What would your decision be? Explain your reasoning. Be sure to address: How Apple’s philosophy and organizational culture have impacted how it handles ethical decisions Ethical risks in Apple’s operation
Mario wants to expand the market for his specialty line of clothing, but he doesn't have the funds to build a second store or to create a catalog. What channel would be the best way for Mario to find more customers without incurring a huge expense?
Market Entry Strategy Thinking Through Marketing Strategy Pretend that you are the Chief Marketing Officer at Alibaba. Thus far, Ali Baba has grown there business throughout most of the world, but they have not yet penetrated the US market. Assignment: Outline a detailed marketing strategy for Alibaba that will help them penetrate the US market. Be sure to cover the following: I. Target market and why. I. A single product category you think is most appropriate, and why. II. Pricing strategy (skimming, status quo or penetration) and why. IV. Promotion strategy: How you will convince an American consumer to buy from Alibaba V. Distribution (you do not need to cover)