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1-0 SUMMARY Jack Taylor began his business of Enterprise Rent-A-Car in 1962 in St. Louis, Missouri. Following the successfully philosophy of, "Take care of your customers and employees first, and profits will follow", Enterprise grew steadily to become the nation’s largest rent-a-car company. What separated Enterprise from its other competitors such as Hertz, Avis, and Alamo was the fact that the company focused on two segments of the home-city market rather than appealing to the airport-rental

com: Strategic service system design. |Author: |Lawrence, John J.; Solis, Luis | |Article Type: |Case study | |Geographic Code: |4EUUK | |Date: |May 1, 2005 | |Words: |5794

Technology have greatly impacted the transportation field and in effect have completely changed the way the human race travel, the way goods are shipped and the economy of every developed nation. Technology in transportation is not something new, technology have continually had in impact on travel and transportation. This impact can be see ranging from the Viking “Longships”, which were very fast for their times. These Longships facilitated the Vikings expansion and helped them conquer new lands

operated out of airports and Executive could not compete. The cutthroat competition lead Executive Leasing to find another niche away from the airport where customers could get a car for just a day or two and insurance adjustor could rent cars for clients whose cars were stolen or damaged in accidents. As a result, the rental car division launched in 1963 as a home-city rental company put a fresh twist on the market, differentiating itself from Hertz and Avis, offering rates that were more competitive

CASE: 1 Olympic Rent-a-car U.S.: Customer loyalty battles Company Name: Olympic Car Rental Co. Characters: Laura Walkins(VP-Marketing) , Andy Kim(Manager CRP),Seth Bergman(Senior Financial Analyst),Eva Chan(Southwest regional Manager Sales), Marvin Fleming(OM), Sriny Vajarain,Jorge Martinez & Amy Mckeever( Franichisee operators). Theme of Case: One of the competitor company named “Enterpise Car Rental Co.”-the biggest player in the market has announced an attractive custom loyalty program. This

Priceline case study Full Description priceline.com Incorporated (priceline.com) is an online travel company, which offers a range of travel services, including hotel rooms, car rentals, airline tickets, vacation packages, cruises and destination services. Internationally, the Company offer customers hotel room reservations in over 90 countries and 32 languages. In the United States, priceline.com offer the customers the ability to purchase travel services in a price-disclosed manner or the opportunity

long. When we got to the airport it was super nice and enormous ,so we got our bags. Then we went on this train type of thing it was fun, yet short in the airport for, us to get to the rental car area to rent a car. When we did that, we left to a parking garage for rental cars there were a lot of nice cars there. When we got our call, it was a Van it was nice on the inside. When we reached our hotel it was dark out and, we were all tired. We had a sweet and my two 10 year cousins slept in one bed