Air New Zealand

profitability of their businesses. Another reason is attributable to the nature of operation of the airlines – the marginal cost of having extra passengers on a scheduled flight is close to zero, which implies that airlines are capable of varying the price of air tickets from time to time, or even engaging in price wars with their rivals. For instance, the recently banned operation of Tiger Airways has created opportunity for two other major domestic airlines in Australia, Jetstar and Virgin Blue, to increase

of the loss to break 20 years of Industry profit. The market for domestic airfares have been changed significantly in the past as Virgin Blue introduced their new business class ticket and removal of their full economy fares, this resulted in the full economy index rising substantially. In 2011, as Virgin Australia introduced their new flexi fares that were substantially lower priced than their previous fare. This disrupted the market as Qantas as a competitor quickly responded by dropping their

Qantas Airway Strategic Management BUSM 3125 Group Assignment 2 Jonathon Reid Sindra Hao Ming Lee – S3301727 Table of Content Executive Summary 3 Background Information 4 SWOT Analysis 5 PESTEL Framework Analysis

Aid for Airline? Qantas airlines are an iconic Australian business, which has heavily shaped the tourism industry. However in the 2013-14 financial year, (Qantas, 2014, pg.1) due to falls in revenue, growing competition and high expenses the airline reported a 2.8 billion dollar loss. (Mccrann, 2014) It was then that the company felt it required government support to assist them in getting back on their feet. Commonly referred to as a “bailout” and in this case more specifically a “debt guarantee”

THE QANTAS AIRLINES AND EXPEDIA Contents About the Qantas and Expedia SWOT Analysis of Qantas PEST analysis of Australia Other travel Agencies selling the Fares for Qantas Reviews about Qantas and Expedia Market segment of the Airline Rate Structure of the Airlines Pricing Strategies Positioning of the Airline Mean Absolute Deviation Graphic Representation of Data Recommendation for Increasing the Revenue References Appendix ABOUT THE QANTAS AIRLINE Qantas is the largest domestic and

since the beginning of SIA in 1972. SIA has always pursued a position of product leader corresponding to Treacy and Wiersema (1993). The product of airline companies can be described as the service of taking the customer from one place to another true air. SIA has always tried to do this in the best way possible. With the newest airplanes and a high level of service they have gained product leadership. This section explains the prior success of SIA. In the beginning of SIA it was hard for airline

The company also offers group flight training, and leverages its infrastructure and competency for operational training. It also provides services for defense sector in aircraft and engine maintenance, among others. Qantas is headquartered in Mascot, New South Wales, Australia (Qantas 2011b). EXTERNAL ANALYSIS OF QANTAS INDUSTRY Qantas Airways Limited is in the airline and aviation industry—both domestic (Australian) and international. Its main business is the transportation of passengers using

The Virgin Atlantic is providing jobs to wishful applicants that were interested in joining them. But before proceeding further, let we explain what the definition of employed and unemployed is. In this sense, the employed are the one who currently have job meanwhile, the unemployed are those who currently do not have jobs, and together with the unemployed, they create the labor force (O'Sullivan, Sheffrin, & Perez, 2010). From the micro economical perspective, the company is contributing to the

Staff: Air New Zealand board members: • Mr. Christopher Luxon (CEO) • Mr.Cam Wallace (Chief sales & commercial officer) • Mr. Rob McDonald (Chief Financial Officer) • Captain David Morgan (Chief Flights Operations & Safety Officer) • Mr. Stephen jones (chief strategy, network and alliance officer) c) Structure: d) Systems: Air New Zealand and Singapore airlines, are both the part of star alliance with 27 different member of star alliance from rest of the world. This enables both Air New Zealand

1.1 Internal and external influences on the organization Internal Influences a) Skills: Air New Zealand Board of Directors need to have the skills of top managers, such as leadership, strategic planning and risk management. In addition, they need to establish any negotiating ability is excellent and build relationships with other major airline alliances. b) Staff: Air New Zealand chief executive Christopher Luzon experience from other members of the January 2013 implementation of the team are: