Ben & Jerry's

“Ben and Jerry’s” A Scoop Above the Rest Ben Cohen and Jerry Greenfield began a small ice cream shop in Burlington, Vermont with a dollar and a dream. Well, actually a $5 dollar correspondence course from Pennsylvania State University and $12,000 in start-up money. Never the less, the world renowned brand of Ben and Jerry’s was born. Ben and Jerry’s, from its inception had a different outlook on the world. The marketing, customer loyalty and social interest were reflective in the company’s earliest

Ben and Jerry’s is a wholly-owned subsidiary of Unilever, a transnational consumer goods company headquartered out of the United Kingdom, that is focused on delivering high quality ice cream, frozen yogurt, and sorbet products to consumers around the world. Founded in 1978 in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield, the first Ben and Jerry’s was created in a renovated gas station and has grown into one of the largest superpremium frozen product brands in the United

“Ben & Jerry’s – Japan” Assignment 2 1.  Which way would you recommend B&J enter Japan: with Mr. Yamada or with 7-11? Support your answer with rationale. Let’s see the advantages and disadvantages for Ben and Jerry’s to enter the Japanese market with Mr. Yamada or with 7-Eleven Japan; Entering Japanese market with Mr. Yamada: Advantages: * Ken Yamada was a third generation Japanese American from Hawaii, with his excellent marketing skills and knowledge of the Japanese market and

Presentation of Ben & Jerry’s: Ben & Jerry’s is a very famous ice-cream brand, founded in 1978 by Ben Cohen and Jerry Greenfield and is now a division of the British-Dutch Unilever conglomerate. Since it has been bought by Unilever in 2000, this brand dominates the ice-cream, frozen yogurt, sorbet market. This success can be explained by Ben & Jerry’s strategy, based on two major points: a strong distribution network (franchised shops, large-scale retailing, shops), and an efficient

1.Ben and Jerry decided on their product by picking something that related to food because they were both food lovers and so they went with homemade ice cream. Homemade ice cream would require less equipment to make it. They decided that their target customers would be a college city with no competition because the cities with warm climate all had ice cream parlors. The city they picked was Burlington in Vermont which in fact had students and the store location was an abandoned gas station that was

companies I chose were the delicious Ben and Jerry’s Ice Cream and the famous Walt Disney Corporation. Ben and Jerry’s Ice Cream is food processing industry, while Walt Disney Corporation is more of an entertainment industry. I will first talk about Ben and Jerry’s social responsibility, the two main practices I had noticed in their report were of employees and community. The stakeholders of Ben and Jerry’s are the employees and community. You can tell that Ben and Jerry’s value their employees by all

Brief Company Description: Ben & Jerry’s is an ice cream company which offers premium quality of ice cream, sorbet and frozen yogurt products. Brand Analysis: When click into Ben & Jerry’s website, you can easily feel a happy and fun atmosphere. The site uses pictures of blue sky and its symbolic cow as the background template of each page. The online environment is consistent with Ben & Jerry’s product packages and make customers feel familiar with the brand. The website features a lot of comic

Mission in Ben and Jerry’s, and she had to face many issues concerning the mission statement of the company, such as political voice, employee morale and product development. It was hard for her to integrate the social beliefs of Ben and Jerry’s into the code of conduct of Unilever. • Employee Morale: Prior to the acquisition, employees of Ben and Jerry’s saw the company as a network of family and friends in which they were all fully involved and integrated. Ben and Jerry’s had a policy

1.     If I were to design Ben & Jerry’s data warehouse I would use several dimensions of information. The first dimension would consist of the company’s products; ice cream, frozen yogurt or merchandise. The marketing department has to know which products are selling, if Ben & Jerry’s didn’t know that their T-shirts are selling out as soon as they hit the stores, then they wouldn’t be able to take advantage of the opportunity to sell the shirts. The second dimension

BEN & JERRY’S HOMEMADE ~ Case Analysis ~ I. PROBLEM STATEMENT Ben and Jerry’s, founded in 1978, is a market leading distributor of super-premium ice creams, frozen yogurts, and sorbets, and has built a reputation on being a socially minded company. They were pioneers in the policy of “caring capitalism” and place heavy importance on the concept of social responsibility, a practice which many companies have since adopted. They have enjoyed long-term success as a result of their progressive