Brand architecture

Understanding the different types of brand architecture1 Overall there are six types of brand architecture. These are: - the product-brand strategy - the flexible umbrella strategy - the master-brand strategy - the maker’s mark strategy - the endorsing brand strategy - the source brand strategy In terms of strategy, at one extreme the corporate masterbrand strategy has only a single brand level, which is the corporate name. Everything in the company has to be in line with the masterbrand’s values

Architecture is a slow and mute medium that is experienced gradually and spatially, often presented to us through a sequence of images. The mere arrangement of these images has a direct impact on the way we experience and interact with a space, which is explicitly in conjunction with the discipline of cinema. Cinema, as a fast and transparent medium, has an uncanny ability to magnify and augment this spatial experience through the strategic manipulation of the composition seen within a frame. The

stylistic postmodernism of the 1980’s (risk), had threatened to reduce architecture to a stylish fad.’ He believed that the risk architects felt upon themselves meant that ‘In its place it was argued the case for buildings that are monumental and anti-heroic, and grounded in the familiar routine and environments of daily life( Weston.R, 2011). Due to the amount of money and time needed to be invested into building architecture the industry can take astronomical hits during financial crisis such as

immediate solutions to our contemporary situation. The political and economical situations in advanced western countries discussed by Koolhaas & Self has reached a point of crisis. Calling into question the cultural production and institutions which architecture works within and constructs. By understanding the situation through the Hegelian dialectic, literature and architectural examples which look back to Brutalism highlight that architects and academics are searching for a language which can develop

Architecture: A lot more than Blueprints In early prehistoric times, the discovery of caves proved to provide great protection against severe weather for early man, although offered less protection against wild animals, making this type of shelter somewhat unlivable. As a result, to provide better protection against nature and wildlife, man discovered that the use of natural materials such as stones, bones, and tree branches offered a more reliable domicile. Due to the nonconformity of living conditions

The objective of this essay will be to indicate an understanding of the formal characteristics of the architecture and design of Post Modernism as well as the affect that the architect, Philip Johnson had on this movement. It will also indicate an understanding of how Post Modernism was influenced and shaped by the political, economic and social beliefs of the time. Post Modernism architecture originated as an international style in America around the 1960’s to 1970’s and quickly spread throughout

interrupted due to Modernist language, Robert Venturi wrote a book of “Complexity and Contradiction in Architecture” and published in 1966. Book expresses the postmodernism and its rebellion to the purism of architecture. He respond to the quote of Mies van der Rohe “Less is more” as “Less is Bore” and discuss the architecture which should bow down to the complexities and contradictions. Architecture should be in touch with it in the creation of cities. After Modernisation, public spaces introduced

resulting in the architect processing more scope than depth of knowledge. Yet the significance of the professional title plays a crucial role in ability to for clients to identify what they want and need, especially in the service sector that architecture falls within. This brings up an interesting situation for the profession that is shifting in responsibly; if architects change the way that they participate in the building industry then is their any need for the title architect? The architect

role of professional ethics in architecture comes to play and they should be limiting and leading this power through describing architect’s social responsibilities and also should be preventing unethical attitudes in all kinds of spatial practices by using this power and knowledge. (“What is the Social Responsibility of Architects?”, 2010) However the

woman to earn her license in architecture by the state of New York (Anderson 1). Almost sixty-four years after her groundbreaking achievement, there has been a significant, but steady increase in Architecture and Interior Design (Anderson 1). Ms. Sklarek got her start in architecture by enrolling in the architecture program at Barnard College and eventually earning her degree from Colombia University school of architecture in 1950. Dubbed the “Rosa Parks of Architecture” Ms. Sklarek has paved the