Brand

IKEA has created a global brand focused on low prices and contemporary designs. In 2009, Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA's success is attributed to its vast experience in the furniture retail market, its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO, Anders Dahlvig, states “the awareness of our brand is much bigger than the size of

environment that suggested that Pepsi wants to be part of their lives. This type of involvement appeals to consumers and increases their favorability towards Pepsi. It can also lead to consumers being motivated to purchases Pepsi as well as create brand awareness. 3.3 Promotion Consumers can also become motivated by the various slogans such as: -Passport to refreshment -Pepsi has the taste thirst goes for. -Pepsi adds life. -The pause that refreshes Pepsi has attempted to make consumers believe

is safe to say that everywhere we look, some form of the Jordan brand can be seen. From 1985 to present-day, the Jordan label has filled the world with its products. So what is it about an insignia of a miniature man with his arm outstretched that has millions of people clamoring for more? Some would argue that the brand is so successful due to the popular sport and the man himself, Michael Jordan. Some will also argue that the brand is not beneficial to the impressionable adolescents of today. Does

knows the brand value and familiar with the unique associations of the brand then that customer holds the position of resonance with the brand in terms of brand loyalty (keller, 2016). Brand Salience There are certain questions to be imposed in order to build and identify brand salience. These questions are used for the development of the brand by depicting the brands value and identity. The manager or the negotiator will be able to identify the brand and ensure that the particular brand meets the

Brand loyalty occurs in every service brand or product and creates a desirability around the brand in the consumer’s eyes to invite them to want to make repeat purchases. Always turning to that brand to satisfy a need trying to be fulfilled. Whether it’s a product or service that is used or a product that is consumed brand loyalty exists, Brand loyalty is built on the basis of every interaction a customer has with your service. The key to brand loyalty is to always meet or surpass expectations with

analysis on both COO and Brand Identity/Brand Image subjects. Every successful research should be started with analysis of central themes as this will act as a basis for whole study. Taking into account this thinking, first part of this literature review will be dedicated to analyses of core aspects Brand Identity/Brand Image and Country-of-Origin Effect. Here you will be able to find discussion of history, background research and key factors of both topics. 2.1.1 Brand Image/Brand identity With the growth

and add value to a brand. Building a strong brand takes time commitment and hard work. The identity of the brand, from the perspective of the consumers, is the foundation of a good brand-building program. Effective brand management that encompasses brand personality is of major importance in reaching the company goals of satisfaction, loyalty and profitability. Building a powerful brand requires determining the substantial characteristics of the offerings that carry the brand name and the psychological

to serve, are usually wiling to pay more for brand choices than non-loyal customers, and act as word of mouth marketers for the company (Reinartz and Kumar, 2002). It may not be wrong to say that customer loyalty could be achieved

INTRODUCTION Developing a brand is a process driven by the vision and purpose of the organization. The purpose of the essay is to discuss the concept of brand platform and its elements on the literature of this topic. A coherent brand platform is utmost critical and essential for the success of any organisation. A brand Platform inherently distinguishes any organization from its competitors. The main purpose of this essay is to discuss the foundation of the organizations vision, mission, value,

investigates the effectiveness of brand placement in movies. Brand placement is an advertising technique used by companies to promote their products through a non-traditional advertising technique, usually through appearances in film, television, or other media (Product Placement, n.d.). Previous studies have shown that not all brand placements are equally effective. Early studies have shown mixed results regarding the consumer’s ability to remember the brand appearing in the film or television