AN INFLUENCE OF CUSTOMER SATISFACTION ON BRAND LOYALTY: A CONCEPTUAL STUDY OF INDIAN TELECOM MARKET Nishant Dabhade Research Scholar Jiwaji University, Gwalior (M.P.), India nishant.dabhade.mgmt@gmail.com 1. Abstract Customer satisfaction and brand loyalty are the most significant factors that influence the telecom industry. Customer satisfaction contributes in brand loyalty especially in mobile telecom sector. The study is conceptual in nature and secondary data
Customer Service & Corporate Social Responsibility of The Comcast Corporation Patrick Naughton Bridgewater State University Author Note This paper was prepared for COMM 226 Introduction to Public Relations fall 2015 Customer Service & Corporate Social Responsibility of The Comcast Corporation Introduction Customer Service & Corporate Social Responsibility Social responsibility is a belief that one has both, the moral and ethical responsibility to base decisions based off of the effect which
researchers argued that perceived service quality is based on the expectations and the actual service delivery (Boulding, Kalra, Staelin, & Zeithaml, 1993; Parasuraman et al., 1985), similar to the gap model in the customer satisfaction area (Olive, 1980). Specifically, expectations are customers’ subjective beliefs of the likely outcomes that a service provides (Oliver & Winer, 1987) while the actual service delivery is the objective factors that a service really provides (Boulding et al., 1993). The
The purpose of this memo is to offer my observations of and recommendations for the customer service branch. Because of the rising number of customer complaints, I plan to implement multiple changes to the customer service department, and make my team of representatives more effective at their jobs, and response better to the customer. First, I will explain my analysis of the “root causes” of the team’s “dysfunction”. Moreover, I will outline my recommendations to get my team “back on track”. Diagnosis:
Customer care day, February 24th. It's a day to reflect on our customers and the service we provide them. At Toyota, we always promote customer first, we hear it, we live it, we immerse ourselves in it every day. Do we ever stop to think about it, customer care day is meant to encourage associates to take a moment and perhaps start a conversation to reflect on the people that use our cars and what their expectations are of the ownership experience? February 24th marks the day Akio Toyoda testified
used to analyze customer responsiveness and innovation. The purpose of analyzing customer responsiveness is to help determine if the company has the ability to adequately meet their customers’ needs. Innovation involves improving products, services, and processes. Prime Insurance is a supplemental line insurance carrier that has somewhat of a monopoly in the high risk insurance market. The companies’ innovative way of thinking has been key to the company’s growth. Analyzing the customer responsiveness
Customer-based corporate valuation: Integrating the concepts of customer equity and shareholder value The purpose of this model is to calculate Customer Lifetime Value (CLV) and Customer Equity (CE) and then integrate it with the traditional valuation method and come up with a holistic corporate valuation method. The shift toward value-based management has led to an increasing demand for corporate valuation methods. It is very difficult to value companies which have very low proportion of tangible
oriented services according to customers’ expectations. Various important parts of banking sector like operations, service quality, employee satisfaction, customer satisfaction, financing products, efficiency, financial performance are being studied by many researchers to better understand and serve the community at large (Arokiasamy, 2013). The high quality relationship with customers is the main influence of a successful service provider (Panda, 2003) “which determines customer satisfaction and loyalty”
about as a response to customer needs or demands, often the most valuable innovations are those for which the customer is not yet aware of the need. After all, if the need is known to the customer, then it will be known to not only your company but your competitors as well. If, however, a company can fill a need before that need has been identified, then it will be in an excellent competitive position. Fostering innovation in services is often in direct response to a customer need, but there are strategies
M2 task: Explain how a selected business attempts to exceed customer expectations Paragraph 1 – Introduction The specific business I will use is Tesco and how they satisfy their customers. Tesco is a multinational company which sells items at their stores to gain a profit, they have a website and additional things informing people of what Tesco has to offer such as them offering advice to customers and listening to their suggestions to enhance their service. Tesco is one of the many multinational