Qantas

Overview Qantas was found as Queensland and Northern Territory Aerial Services Limited in Winton, Queensland in 1920 (Qantas 2014). The company went through world wars and expanded drastically since then and is the world’s second oldest airline covering more than 180 destinations including its code share partners. Since its privatisation in 1993, Qantas has become one of the most well-known and profitable airline globally. Qantas’ main operation includes the transportation of customers domestically

Qantas Airways STRATEGIC DIRECTION * Qantas Airways Limited may have won the capacity war between itself and Virgin Australia, but the cost has been considerable. The company now needs to consider drastic measures that were previously out of the question, such as selling low cost carrier Jetstar or its highly profitable loyalty programme. Much of Qantas Airways Limited’s future, however, is in the hands of the Australian Parliament, and whether or not it dismantles the 1992 Qantas Sales Act

PESTEL and Porter’s Five Force Analysis of QANTAS Assessment 2: Report Fiona Anderson, Assessment 2: Report MGT330— Kym Treharne Due Date:10 September 2014 Student Number: 11449245 Executive Summary The following paper provides an analysis and evaluation of the current market position of Qantas and the airline industry. By assessing the company both internally and externally by applying PESTLE and Porter’s Five Force frameworks, this report will assess Qantas’ opportunities and strengths within the

Summary Qantas is one of the most recognised and longest running Australian companies. It is the world’s second oldest airline, and has a successful history to uphold (Qantas Web Site, 2008). Identification of target markets is imperative to Qantas’s success. Mortished (2003) explains that Qantas uses Behavioural segmentation to select its target market. This allows for the market to be divided and products and advertising to be specifically aimed at the most responsive customers. Qantas divides

| | | | | MGMT Team Report: Qantas | Table of Contents Executive summary 1 Introduction to management issue 2 Company’s industry and External environment 2 The internal environment of Qantas 4 Summary of management issue 6 Analysis of management strategies and their effectiveness 7 Recommendations 9 Bibliography 11 Executive summary Qantas, Australia’s largest domestic and international airline service, has grown immensely since its formation in 1922 and has

QANTAS ANNOUNCES PROFIT RESULT, RESPONSE TO ECONOMIC CONDITIONS Highlights: Strong portfolio performance: o Continuing record results for Jetstar and Qantas Frequent Flyer.1 o Revenue growth of 6 per cent. o Yield and unit cost improvements. o Offset by industrial action and record high fuel costs. Improvement in net operating cash flow of 5 per cent. Strategic initiatives to transform Qantas International and grow Jetstar in Asia. SYDNEY, 16 February 2012: The Qantas Group today announced

QANTAS CASE ANALYSIS * Introduction Qantas or as it is nicknamed “The Flying Kangaroo” is the largest airline service that runs continuously and the second oldest in the world. It was established in 1920 as Queensland and Northern Territory Aerial Services Limited and first flew internationally in 1935 (Hanson, 2011). The growth of Qantas has been substantial with the most significant progression being the Australian government selling its domestic carrier Australian Airlines to Qantas in

company would make choices that protect social welfare which can have an impact on the buying decisions of the customers and building a reputation for the company as to whether the company is trustworthy or ethical. Employee As mentioned above, Qantas has announced its plan retrench up to 5,000 of their full-time employees. Employees are one of the most important stakeholder of the group, by sacking 5,000 full-time employees would definitely be a disadvantage on the stakeholder and an advantage

passengers domestically (IBISWORLD, 2010). The industry has been experiencing slightly negative annual revenue growth of negative 0.4% for the past five years (IBISWorld, 2010). The domestic airlines industry consist of two major players such as Qantas Airways and Virgin Blue, and three minor players such as Regional Express, Skywest and Tiger Airways (IBISWorld, 2010). 2.0 External Analysis External analysis is used to analyze the external environment of an organization to identify any threats

History Qantas was founded by the Paul McGinneses, Hudson Fysh, Fergus McMaster and Authur Braird in Winton, Queensland on November 1920. Qantas is one of the largest airline in Australia and one one the oldest airline in the world. The story began when Paul Mc Ginnes and W Hudson Fysh heard of the award of $20,000 prize offered by the Government for the first Australians to fly in 30 days from England to Australia. The company was established under the name of The Wstern Queensland Auto Aero Service