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reach expanding all over the world. Marketing “Lululemon’s target customer is a sophisticated, educated, physically active women, who can afford to spend upwards of $80 on a pair of yoga pants” (Lululemon Athletica Inc., Company Profile from Hoover 's). Their marketing approach is very community based. Although the company is more based on yoga apparel, they want to promote more healthy life style, getting out, drinking water, exercising. Their ambassador program also helps the company grow they

A New Strategy for Loblaw Companies: Will it Work? In 2009 and forward, Loblaw Companies were up against aggressive competitive markets while still dealing with the backlash from the 2008 world economic crisis. Same store sales were on the decline and Loblaw’s was in desperate need to change their store strategies. By 2011, Loblaw’s had come up with the idea to diversify and expand their operations with new upgrades to in store departments as well as expanding upon their leading brands, President’s

Shoppers Drug Mart Corporation is a subcategory of Loblaw Companies Limited as a licensor and full service drug store which was founded in 1962 in Toronto by Murray Koffler. This company has grown to a network of 1307 stores all over Canada and counting (cite). A. Vision Statement Shoppers Drug Mart Corporation’s vision is “ to be the leader in helping Canadians discover a healthier outlook on life.” Also this statement has been backed up by this company’s core values which include: Ownership, Accountability

which has the purpose of distribute clean and renewable energy. The main focus of the company is distributing electricity; moreover, the company does not only deliver this electricity but also generates and transmits it. Finally, another important Emera`s invest is that the company also is engaged with the transmission of natural gas. The main goal of Emera inc. is develop and provide cleaner energy on the market combining their various resources in other to get substantial results. Moreover, the company

Company Description Canadian Imperial Bank of Commerce or CIBC as most know it, has been operating since 1867. They are a profit corporation that offers public banking and financial services to individuals, small businesses, and also other corporations. CIBC is a Canadian corporation that has branched out and now does business in Europe, Asia, Australia, Latin America, and of course The United States (Wikipedia). CIBC has focused its core business on retail and business banking, wealth management

ISO 26000 Principles  Accountability: This simply means that an organization should be accountable for its actions on the environment, the society and the economy of the area they operate. The principle makes a suggestion that they should accept scrutiny where required and also work to prevent the occurrence of unintended impacts of a negative incident.  Transparency: There should be disclosure of policies, operations, decisions for which it is responsible in an accurate, complete and clear manner

Husky Energy Inc. is a recognizable company to many Canadians. Most people just know it as “The Husky” and see it as just merely an oil company that is operated through North America. Although Husky Energy Inc. is based in Alberta and Saskatchewan, it is a worldwide enterprise. “China, Greenland, and Libya” all have Husky Energy within their countries (Husky Energy Inc.). The now privately owned business is valued at “28 billion as of October 2009” (Warnock, 1) and is growing exponentially. They

different kinds of oil (Warnock, 1). They are well known for their gas and diesel sales as the “Husky” or “Husky Truck Stop” gas bars. They began as a small oil refinery back in 1938 out of Cody, Wyoming, U.S (History). Their growth began slowly, but 1970’s, they had grown nationally, were able to be sold on the stock market in North America, and exceeded 1 billion dollars in value (History). Natural gas is becoming a huge player in the Husky Energy Inc. plan as they have natural gas asset “Liwan” valued

The acquisition brings together two iconic Canadian brands and harnesses the complementary strengths of the nation's number-one grocery retailer and number-one pharmacy and beauty retailer. It strengthens both companies' competitiveness in an evolving retail landscape, creating new growth opportunities for shareholders. It will give consumers more choice, value and convenience through Canada's largest retail network of unmatched store formats, including Shoppers Drug Mart's important and growing

Loblaw Companies Limited amalgamated with Shoppers Drug Mart Corporation for $12.4 billion in cash and stock on July 15, 2013 and released a press release to address all audiences and to set a positive precedent regarding the merger. Loblaw needed to portray the merger as a collaborative attempt that would benefit all parties involved instead of just itself through the distribution of all necessary information to external audiences. Loblaw was reaching out to external audiences, as well as enabling