Vodka

Although “the King of Vodka” concerns itself with a different time period and a distant land, the history of founding and eventual disintegration of the Smirnov Vodka Empire seems resonant in today’s business environment. The famous brand was built in one of the most tumultuous periods in Russian history, yet the founder had struggled with many of the same business problems we see today. In 1831, Pyotr A. Smirnov was born to illiterate Russian serfs in a village so remote that walking at night required

Description of the Taste of Vodka Vodka is a clear and colorless liquor, it was originally made from potatoes in Russia. However, some of the vodka which taste odorless and tasteless. There are usually made from grain, mainly from barley and wheat and sometimes from rye. Furthermore, vodka cover a strong alcoholic taste because it contain of 40%-60% of alcoholic contents. A smoother taste which mean it doesn’t have any strong taste after drink consider good vodka. Nevertheless, a bad vodka has a kind of rubbing

42 Below Vodka Introduction: In 1999, 42 Below vodka was founded by Geoff Ross, A drinks manufacturing company based in Downtown Auckland, New Zealand. Their flagship vodka is the Vodka 42 Below and Gin South gin as well 420 spring water (still and sparkling mineral water) and the House Quality Vodka brand Still Vodka. It was a family owned business, financed by personal sources. 42 Below vodka is New Zealand’s first premium vodka. The main ingredients of 42 Below vodka are GE-free

All About Vodka: Vodka is a master of disguise — and that's intentional. There are no universal rules to producing vodka, but the final product is supposed to be odorless, colorless and tasteless. Distillers like to leave their mark, though, so they tend to leave in at least some flavor so you know you're drinking their vodka. That might make it a little less interesting to drink straight (though it can certainly still be enjoyed this way), but vodka is perfect for mixing. It's made from fermented

moving a wall. You can’t. Drink three shots of vodka and it moves all by itself” a simple and anonymous quote that describes the powerful impact vodka has on an individual. Vodka’s ability to greatly impact someone’s behavior by consuming a small amount provides reasoning on why it has become the most popular acholic drink in the world. Although, the book, Cuisine and Culture by Linda Civitello, discussed a variety of topics related to world cuisines, vodka was a common subject of discussion. For example

An alcohol drink which is originated in Eastern Europe is Vodka. The name Vodka came from the meaning of water where the Russian call as ‘Voda’. The first production of Vodka was documented at the end of the 9th century. At Khylnovosk was the first known distillery and was about 200 years later were reported in the Vyatka Chronicle of 1174. But Poland one day claimed that they were the earliest where they had already have distilled vodka earlier in the 8th century. And as it is a distillation of

Vodka remains the biggest globally exchanged soul and Russia is still the biggest business sector notwithstanding the decrease there in the category. The US and Russia represent the lion's share of the premium-and-above market: The US only us has a 74% offer (18.9m cases), while Russia has a 11.5% offer (2.9m cases), took after by Brazil with a 2.3% offer (601,250 cases). An alternate key pattern is the proceeded with development in seasoned vodka. Actually, while unbiased vodka was basically level

Introduction Absolut Vodka is a French-owned brand of vodka, produced near Åhus, Skåne, in southern Sweden. Since March 2008, the company has been owned by the French firm Pernod Ricard, having been sold by V&S Group, which is owned by the Swedish government. Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold in 126 countries. Absolut’s beautiful “Anthem” commercial was the result of a collaborative effort by a group of artists, who created

Russian Standard Vodka: Strategies for Global Branding and Expansion into the US Market An Individual Case Study Prepared by Yanan MIAO under the Supervision of Pro. Hans MUHLBACHER for International Marketing Course T1-2011-2012 Background Russian Standard vodka, known as Russia’s number one premium vodka brand, was founded by Roustam Tariko and initially launched in 1998. Four years later the sales of this authentic Russian premium vodka surpassed all imported premium vodkas, achieving the number

Absolute Vodka: Defending a1.0-Executive Summary V&S group, a Swedish company owned by the government created V&S Spirits to produce market and sell Absolut Vodka which is the company’s strongest brand (created in 1979). To maximise the brand’s market share and strengthen its competitive position, the company established a jointed venture called Future Brands LLC to distribute its products more effectively strictly in the USA, which is Absolut’s strongest market. Although the brand is the second