As the Chief Executive Officer of your company, you must make sure that you take care of your stakeholders and their interest. However, during this pandemic, this responsibility has become harder for you to do- 1. the shareholders are expecting more profits from the company 2. the customers are expecting lower prices of your products 3. the employees do not want to lose their job 4. the owners are expecting more stable business. Questions: 1. Give examples of the different conflicting interests among these? stakeholders. 2. As a CEO, who will be your first priority stakeholder. Why?
As the Chief Executive Officer of your company, you must make sure that you take care of your stakeholders and their interest. However, during this pandemic, this responsibility has become harder for you to do- 1. the shareholders are expecting more profits from the company 2. the customers are expecting lower prices of your products 3. the employees do not want to lose their job 4. the owners are expecting more stable business. Questions: 1. Give examples of the different conflicting interests among these? stakeholders. 2. As a CEO, who will be your first priority stakeholder. Why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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As the Chief Executive Officer of your company, you must make sure that you take care of your stakeholders and their interest. However, during this pandemic, this responsibility has become harder for you to do-
1. the shareholders are expecting more profits from the company
2. the customers are expecting lower prices of your products
3. the employees do not want to lose their job
4. the owners are expecting more stable business.
Questions:
1. Give examples of the different conflicting interests among these? stakeholders.
2. As a CEO, who will be your first priority stakeholder. Why?
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