MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 10.5, Problem 1PC
Summary Introduction
To determine: The circumstances under which the use of consumer information is ethical in
Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.
Marketing research is a process in which useful information is collected and used for the
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Under what circumstances is it ethical to use consumerinformation in marketing research?
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