Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 12, Problem 10DRQ
Summary Introduction
To define: The importance of quality in the automobile industry.
Introduction: In recent years automobile industries are totally dependent on design innovation, features of the vehicle, interiors, efficiency, and mileage. Every automobile industry follows the same philosophy. Due to the usage of the same parameters, it is very difficult to choose the best. In this case, only quality is the parameter that differentiates the vehicle from each other. Companies can use the same style of manufacturing the vehicles but the quality of products they are using will be different from each other.
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Explain how the term quality has been used to differ-entiate products in the automobile industry in recentyears. What are some makes and models of automo-biles that come to mind when you hear the terms highquality and poor quality?
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Illustrate the characteristics of product quality?
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- How can quality be maintained and applied for a certain cellphone company? What measures it's quality of product offerings?arrow_forwardWhich quality management framework does Toyota followarrow_forwardExplain a best practice consultation process that should be used during all phases of design process to identify WHS hazards and control WHS risks that may occur throughout a products life cycle. make sure you indicate personnel that should be involved??arrow_forward
- what is the data that must be reported on the label of Japan toy industry or Japan manufacturing companyarrow_forwardExample of the product design specification (PDS)arrow_forwardIdentify a company or organization from which you havereceived high-quality products and describe the characteristics that make them high-qualityarrow_forward
- Explain how to design high-quality product features that will satisfy customers. You may include the following in your report: a) Customer Satisfaction Measurement b) ACSI Customer Satisfaction Model c) Important Products and Services Qualityarrow_forwardYou are the head of operations for a large manufacturing company in Cape Town, ABC Manufacturers, which manufactures and distributes the products they produce. However, customers have laid several complaints regarding the quality of the product and this has led to some extreme customer dissatisfaction. Examine the various types of cost categories that ABC Manufacturers can implement when identifying and assessing Cost of Quality (COQ).arrow_forwardWhat are the dimensions of product quality?arrow_forward
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