Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 16.6, Problem 16.6AQ
Summary Introduction
To discuss: Products for which promotional text messages prove to be effective.
Introduction: A promotional strategy in which products are promoted through text messages is known as promotional messages.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
What are the benefits of Mobile marketing?
What is a new form of mobile marketing using online video?
How are advertisers using social and mobile media to communicate with customers?
Chapter 16 Solutions
Understanding Business
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQCh. 16.5 - Prob. 16.5AQ
Ch. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CECh. 16 - Prob. 2CECh. 16 - Prob. 3CECh. 16 - Prob. 4CECh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DCSCh. 16 - Prob. 2DCSCh. 16 - Prob. 3DCSCh. 16 - Prob. 4DCSCh. 16 - Prob. 5DCSCh. 16 - Prob. 1PPTCh. 16 - Prob. 2PPTCh. 16 - Prob. 3PPTCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.Similar questions
- You are the manager of digital communications of a furniture manufacturing company. Explain at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy)which will be most effective during that stage.arrow_forwardYou are the manager of digital communications of a furniture manufacturing company.state at least one digital marketing communications tool for each of the different stages of the marketing/consumer funnel (awareness, interest, desire, action and advocacy) which will be most effective during that stage.arrow_forwardUsing examples, what are the advantages and disadvantages of using social media for advertising, brand building, market research, and customer service?arrow_forward
- Should companies involve their marketing channels in the design of their customer communication programs? What are the advantages and disadvantages of doing so?arrow_forwardWhy do advertisers bother to use these media because they are warned not to overtly promote their brands on social media?arrow_forwardshare some wisdom about social media sites: First, your fave social media site from a user's point of view. Then, name a favorite product you think would market well using social media; this should be an existing product. Imagine you are marketing that product and promoting it via a social media outlet. Would you use the same social media site as you prefer as a user? Why or why not? What would your target market look like for the product you are trying to market? Prepare a slogan or approach style you might use in a social media ad - you can describe it, or actually share the script with the class.arrow_forward
- How will social media content complement the overall integrated marketing communications effort in creating and sustaining customer engagement?arrow_forwardShould every venture or organization use social media as part of their marketing plan? Explain why or why not? consider what downsides exist in this realm of marketing?arrow_forwardSome companies use a social networking strategy in which they avoid making direct advertising or brand statements. Develop the link between internet and E-commerce also explains the positive and negative aspects.arrow_forward
- From the new and continuing trends for Digital and Social Media Marketing, which trend would you be most aware of OR include in your marketing for your business.arrow_forwardWhat is E-mail marketing?arrow_forwardDiscuss examples of social media marketing in a retail sales environment and direct sales selling environment. You must use at least 2 separate specific examples to support your argument. Make sure to use real world situations.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios