MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 2.7, Problem 1PC
Summary Introduction
To determine: The four growth strategies.
Introduction: The method used by the company to expand the business in the domestic market and the global market is known as growth strategies. Growth strategies involve the market penetration, product development, market development and diversification.
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What are the four growth strategies?
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